"Thinking about what your customers are saying, hearing, experiencing... when they describe their pain points... is just one of my favorite ways to create pain points that are relatable."

• Listen to your clients' language and use it in your copy.
• Use sensory details to make pain points vivid.
• Relatable pain points foster stronger connections.

"There are a lot of people in the online space... who talk about taking out pain point marketing completely. They say it is unethical and that it is best to instead use desire marketing."

• Pain point marketing, when done ethically, is effective.
• Eliminating pain points may overlook key client needs.
• Balance is essential between acknowledging pain points and promoting desires.

"I'm going to outline for you 4 mistakes that you might be making right now when you're leveraging pain points... and what you can do instead."

• Conduct thorough market research to understand clients.
• Keep pain point sections concise and impactful.
• Focus on specific pain points of your ideal clients.

"Four mistakes that you might be making right now when you're leveraging pain points... and how to fix those."

• Avoid skipping market research or being too vague.
• Keep pain point sections concise and impactful.
• Focus on ideal clients for better results.

"So you can be talking about desires by sharing how wonderful and freedom-filled their future is going to be... To me, I feel like that's irresponsible at best and unethical at worst."

• Desire marketing can overlook clients' current realities.
• Addressing pain points ensures you're meeting real needs.
• Balance aspirations with empathy for current challenges.

"It is very easy to start listing out all the struggles your clients might have or that you've helped people solve in the past, but it takes a little bit more thought and intention to step back and picture... your best fit client."

• Define your ideal client profiles before crafting messages.
• Tailor pain points to resonate with clients you truly want to work with.
• This alignment leads to better outcomes for both you and your clients.

"If you have more than 3 pain point like bullets or sentences, it's time to do some editing... You need to probably cut your pain points on your sales page at least like in half."

• Limit pain points to the most pressing issues.
• Focus on quality over quantity to maintain engagement.
• Concise messaging keeps readers interested.

"Making your pain points specific is the best way to give them life, to make them unreadable. And it also ensures that you don't start... digging in those pain points too much that you're causing suffering to the reader."

• Use concrete examples when addressing pain points.
• Incorporate sensory details to enhance relatability.
• Specificity helps your audience feel seen and understood.

"The best way to get the results you're hoping for in your launch or your campaign is to start with market research. Even if you've launched this offer a billion times before, guess what, your clients have changed since then."

• Conduct regular market research to stay updated on audience needs.
• Use surveys and direct interactions to gather insights.
• Tailor campaigns based on current data, not assumptions.

"Reminding people of their struggles or challenges is an important part of the copywriting process, but making them feel worse so you cause suffering is not."

• Acknowledge your clients' struggles to show empathy, but avoid deepening their distress.
• Use pain points to identify their needs and present solutions, not to manipulate emotions.
• Ethical marketing builds trust and fosters long-term relationships.