Combining search-based strategies with relationship-building efforts can maximize visibility.

Because if you've listened to anything that I've done before, I believe we need to have both. We need to have the more long-term strategies in place, stuff that is based on SEO and search type strategies, right? As well as the relationship-based collaborations.

Takeaway:

• Integrate SEO-focused tactics for long-term discoverability.
• Engage in collaborations to build relationships and trust.
• A balanced approach enhances both visibility and connection with your audience.

Not every popular marketing tactic is right for every marketer; personalization is key.

You don't have to fucking dance on Instagram. You don't have to do something that's not in alignment because it will never work. It's not sustainable and it will burn you the fuck out.

Takeaway:

• Avoid forcing yourself into strategies that don't align with you.
• Sustainable marketing comes from authentic and aligned actions.
• Tailor your approach to what feels right and effective for your business.

Reflecting on key questions can help tailor your visibility strategy to what works best for you.

So here are some questions to journal on or voice note out loud. What visibility action makes me feel most like myself? Where do I feel most confident showing up? Where is my ideal client already paying attention, and what feels sustainable for the long haul?

Takeaway:

• Self-reflection aids in identifying effective marketing channels.
• Consider your comfort and confidence levels in various platforms.
• Align your strategies with where your clients are and what you can maintain.

Building trust with your email subscribers is crucial for turning them into loyal customers.

It's not about chasing vanity numbers, it's about building a list full of people who are aligned, interested, and excited to hear from me. And of course, I'm always nurturing that list in a way that deepens trust.

Takeaway:

• Quality over quantity: focus on attracting engaged subscribers.
• Consistently nurture your email list to strengthen relationships.
• Avoid vanity metrics and aim for meaningful connections.

Adapting your marketing strategies to align with your current season and goals ensures they remain effective.

Firstly, the channels that you choose or the platforms that you choose, they should shift with your season, with your goals and with your audience. And for me, that's exactly what I do every 90 days with the help of my AI assistant strategic planner, Sally.

Takeaway:

• Regularly reassess and adjust your strategies based on your current situation.
• Utilize tools or assistants to help plan and optimize your approach.
• Be flexible and responsive to changes in your goals or audience needs.

Choosing the right visibility channels can optimize your marketing efforts and enhance audience growth.

Now, at the heart of everything that I teach, whether it's email, podcasting, bundles, or summits, is the belief that relationships come first. We've seen people blow up on social media overnight and then fade just as quickly. That's because visibility on its own isn't enough.

Takeaway:

• Hosting a podcast allows deep connection and positions you as a thought leader.
• Guest speaking leverages warm audiences and fosters relationships.
• Collaborations like freebie swaps can grow your list with aligned subscribers.

Many marketers feel pressure to be on every platform, but this approach can be counterproductive.

Today we're diving into why being everywhere is not the answer, and how to shift into visibility that is strategic, sustainable and actually builds your business.

Takeaway:

• Spreading yourself too thin can lead to burnout and ineffective marketing.
• Emphasize strategic placement over omnipresence.
• Focus on channels that yield the best return for your efforts.

Prioritizing relationships in marketing can lead to higher conversions and business growth.

Relationship first marketing is about showing up as yourself in the places your ideal clients already are and create consistent opportunities for connection. So when the time is right, they say yes.

Takeaway:

• Focus on being authentic and present where your ideal clients are.
• Create consistent opportunities for connection to build trust over time.
• Understand that relationships are key to moving prospects to customers.

Finding a sustainable visibility strategy is essential for long-term success in email marketing.

What visibility action makes me feel most like myself? Where do I feel most confident showing up? Where is my ideal client already paying attention, and what feels sustainable for the long haul? Spoiler alert. If your current strategy feels draining, forced, or chaotic, it's probably not the right one.

Takeaway:

• Assess your own preferences and strengths when choosing visibility channels.
• Identify where your ideal clients are active and focus your efforts there.
• Ensure that your strategies are sustainable and enjoyable to prevent burnout.

Understanding why visibility alone isn't enough is crucial for email marketers seeking to improve campaign performance.

Because here's the truth that I've learned over and over again. Visibility without relationships doesn't convert. And if your visibility strategy isn't helping you grow real relationships with real people, it's not a strategy. It's a burnout plan.

Takeaway:

• Recognize that simply being seen isn't sufficient; fostering genuine relationships is key to conversions.
• Focus on strategies that build trust and connections with your audience.
• Avoid spreading yourself too thin across platforms; prioritize quality interactions over quantity of appearances.