"Social media is 100% optional. Now, I want to start with a quick story... People were asking things like, what am I doing wrong on social?"

• Recognize that you can choose marketing channels that suit you.
• Focus on methods where your efforts yield better results.
• Don't feel pressured to use platforms that don't align with your business.

"I want you to build your business in a way that feels good... It can be in total alignment with your values and how you want to show up."

• Your marketing should reflect your personal values and business vision.
• Choose strategies that feel authentic and fulfilling.
• Aim for sustainability and alignment over trends and pressures.

"First, Amy went from 45 email subscribers to just under 800 in one month, using aligned collaborations."

• Success stories show that collaborations can rapidly grow your list.
• Implementing proven strategies can yield significant results.
• Consider learning from and replicating tactics that worked for others.

"It's consent-based marketing. They've put up their hand and said, yes, please email me, I want to hear from you."

• Email subscribers have actively chosen to hear from you, increasing engagement.
• Consent-based marketing builds stronger relationships with your audience.
• Focus on providing value to honor the trust your subscribers have given.

"This coming week, I challenge you to step back and evaluate whether social media is really serving you."

• Assess the effectiveness of your social media efforts.
• Experiment with alternative marketing strategies during a social media break.
• Discover which methods truly align with your business goals.

"I have a 9 grid that is permanently posted on my Instagram profile. Think of it like a shopfront."

• A 9-grid provides a professional and informative Instagram presence without daily posting.
• It can serve as a landing page for potential followers to learn about you.
• It reduces the pressure of regular content creation on social media.

"The problem is that social media is fucking exhausting for a lot of us. You're constantly trying to stay relevant, figure out algorithms, and come up with new content ideas."

• Identify if social media efforts are causing stress and burnout.
• Consider stepping back to focus on strategies that feel more sustainable.
• Your mental health is important; choose marketing methods that support it.

"Discoverable content optimized for SEO can bring you traffic for months or even years down the line."

• SEO helps attract people actively searching for your offerings.
• Evergreen content continues to work for you long after it’s published.
• Focus on creating valuable content that stands the test of time.

"Collaboration could look like participating in summits, joining digital bundles, doing freebie swaps with other aligned business owners, or even podcast guesting."

• Collaborations help you reach new, aligned audiences.
• They offer mutual benefits and build authentic connections with other business owners.
• Partnering allows you to borrow trust and credibility from others in your field.

"Your email list is your most valuable business asset. It's a direct line to your audience, and unlike social media, you own it."

• Email marketing offers direct communication without algorithm interference.
• Building an email list helps nurture relationships and increase revenue.
• Create valuable lead magnets to attract and grow your subscriber base.