Stories are memorable, they're relatable, and they inspire action because we all want to have that story of overcoming something, that story of perseverance, that story of experiencing those wins. So the storytelling formula for a sales email is really powerful.

• Use personal or customer stories to illustrate challenges and transformations.
• Engage readers emotionally to inspire them to take action.
• Ensure your stories are authentic to build credibility.

If you are not collecting social proof for your offers right now, that is the first thing I want you to change starting today. Do up a quick form, use Google Forms, use Air Table, use whatever you want. But start collecting social proof.

• Actively seek feedback and testimonials from your customers.
• Use simple tools to collect and organize social proof.
• Incorporate social proof into your emails to build trust and authority.

Again, only do this if it's true. If you act shady and do something that's not true, when you are creating urgency or scarcity, it's gonna come back and bite you in the ass.

• Always be honest in your marketing messages.
• Avoid fake scarcity or misleading claims.
• Building long-term trust is more valuable than short-term gains.

So to recap, Formula 1, the problem solution formula. Formula 2, the storytelling formula. Formula 3, the objection handling formula. Formula 4, the social proof formula, and Formula 5 was the scarcity urgency formula.

• Experiment with different email formulas to see what resonates with your audience.
• Tailor each formula to suit the purpose of your email campaign.
• Having a framework can make crafting emails less daunting and more effective.

And remember, key to successful email marketing is always consistency. The more you show up and serve your audience, the more trust you build and the more sales you'll see.

• Regularly engage with your email list to stay top of mind.
• Consistency helps strengthen relationships with your audience.
• Serving your audience builds trust, leading to increased conversions.

So this one's designed obviously to create a sense of FOMO, the fear of missing out, which can be a really powerful motivator. I want to say, please only do this authentically. Please don't make stuff up.

• Use genuine scarcity or urgency to encourage prompt action.
• Be honest and transparent to maintain credibility.
• Emphasize why timing is critical and what they might miss out on if they delay.

So we know, people trust other people, right? That's the beauty of social proof. So this formula leverages testimonials, case studies, or customer success stories to build credibility and inspire confidence.

• Include testimonials or case studies to demonstrate real results.
• Start collecting social proof now if you haven't already.
• Even without customer testimonials, you can use your own experience as evidence.

So this one is perfect for addressing the fears or doubts that might hold your audience back from buying. So again, how it works, the subject line will speak directly to their hesitation.

• Identify common objections your audience may have regarding your product or service.
• Provide reassurance by directly addressing each concern in your email.
• Build trust by showing you understand and have solutions to their concerns.

Now, humans are wired for stories. We tell stories all the time, right? We will tell a story to our kids before bed, to our best friend over a glass of wine. We will tell a story about an experience that we had to our husbands, to our business coaches.

• Start your email with a relatable personal story that connects emotionally.
• Use the story to illustrate the transformation your offer can provide.
• Ensure authenticity by sharing real experiences to build trust.

So this is the classic one that you would see everywhere. This one works because it immediately speaks to your audience's pain points. It normally can be broken down like this. Your subject line will highlight the problem your audience is facing.

• Use your email's subject line to highlight a common problem your audience faces.
• Validate your audience's feelings and introduce your solution in the body.
• End with a clear call to action that makes it easy for them to take the next step.