The 'magic trick' lead magnet creates intrigue by promising seemingly impossible results, driving high engagement.

'And now for two bonus ones...The big one that I teased you about...I call it the magic trick...You do a strong tease where it sounds like the thing you're promising is impossible...That's a crazy magic trick curiosity of this impossible situation you've set up.'

Takeaway:

• Craft lead magnets that promise desirable outcomes without common obstacles.
• Build curiosity by presenting solutions that seem impossible.
• Encourage opt-ins by tapping into the audience's need to know how it's done.

Reality recordings tap into people's addiction to real-life scenarios, showcasing your expertise authentically.

'Number 12 is a reality recording...A really cool lead magnet would be for you to record you doing a legit sales call...People watching a reality recording taps into this addiction that people have got to reality TV.'

Takeaway:

• Share real recordings of you performing your service or expertise.
• Build trust by demonstrating real, unedited skills.
• Engage prospects with authentic behind-the-scenes content.

Live challenges and workshops engage prospects willing to invest time, indicating higher buying intent.

'Number 9 is a live challenge or workshop...Somebody who's willing to commit to showing up to somewhere at a prescribed, fixed date and time is a person who's not only saying, yes, I might pay for that, or it could be free, but I'm also willing to put time aside to commit.'

Takeaway:

• Host live events to engage and nurture prospects.
• Use time commitment as an indicator of purchase readiness.
• Deliver value live to build trust and rapport.

Paid mini offers attract buyers by filtering for prospects willing to invest in solutions.

'Number 7 is a paid mini offer...Not all lead magnets need to be free...A great way of bringing in people who are predisposed to buying from you is by getting them to buy from you in the very first place.'

Takeaway:

• Offer a low-priced product as a lead magnet.
• Identify and engage buyers ready to spend.
• Increase the quality of your leads by charging for value.

An expert expose taps into the credibility of industry leaders to draw in prospects interested in advanced solutions.

'Number 6, I call the expert expose...You're borrowing the expert status again, but you're saying, I'm not doing an interview with this person this time, this is me revealing how they did that thing.'

Takeaway:

• Create content explaining how industry experts achieve results.
• Align your brand with credible figures in your niche.
• Attract prospects seeking high-level strategies.

Calculators, trackers, and scorecards can attract prospects actively seeking solutions, positioning them closer to purchase.

'Number 5 is a calculator, tracker, or scorecard...It allows them to figure out their opportunities and to get clear vision...If someone's doing that, they are looking for ways to grow, they are looking for ways to improve.'

Takeaway:

• Offer tools that help prospects assess their situation.
• Identify and attract those ready to take action.
• Use interactive tools to demonstrate value and expertise.

Using a case study selector helps prospects see success stories relevant to their situation, increasing their likelihood to buy.

'Number 3 is what I call a case study selector...they're saying, this is who I am, and now you can tell them some stories about past clients...What is this person doing? This person is just doing a final check before they buy.'

Takeaway:

• Allow prospects to select case studies that match their profile.
• Provide relevant success stories to overcome objections.
• Facilitate the final decision-making process for potential buyers.

Hosting an open day can convert interested prospects into eager buyers by letting them experience your offering firsthand.

'The 2nd type of lead magnet is an open day...invite prospective customers along to attend one of those live calls...When people spend time with you live...they'll be like, oh, I don't want this to end. I want to be involved in that.'

Takeaway:

• Invite prospects to participate in your live sessions or workshops.
• Allow them to experience the value you provide firsthand.
• Increase buying intent by involving them directly.

Demonstrating your method can effectively attract subscribers who are ready to buy.

'So the first type of lead magnet that I want you to use is a demonstration of your method...people are saying, I don't just want to solve the problem, but I want to find out your particular solution to the problem.'

Takeaway:

• Offer a webinar or video showing how your method works.
• Attract prospects interested in your specific solution.
• Use demonstrations to move subscribers closer to purchasing.

Understanding why traditional lead magnets don't turn subscribers into buyers is crucial to improving your email marketing campaigns.

'The fact is, most lead magnets that you've been taught to come up with are to fulfill the promise of some course about list building. That's where we usually learn about lead magnets... And then you try and make sales, and that's when it gets really, really tricky.'

Takeaway:

• Identify if your current lead magnets are attracting buyers or just subscribers.
• Shift focus from quantity of leads to quality and buying intent.
• Design lead magnets that appeal to those ready to purchase, not just freebie seekers.