"They go to the, they, they, you give them a URL, they go to the URL... They opt in, what happens next... You've got a welcome sequence, you've got a reminder of it."

• Use welcome sequences to introduce new subscribers to your offerings.
• Remind subscribers of your offers during this period.
• Nurture leads by providing value and building relationships.

"I found that when I add in like give us your phone number... our lead numbers actually drops a lot... adding some friction really can work... having a drop down that they can choose from... is great."

• Balance data collection with user experience.
• Use optional dropdowns to gather useful segmentation data.
• Avoid adding too much friction to the sign-up process.

"I think the first part is when you've got maximum eyeballs... put promo into that... You're currently investing an hour in... you want to get a return... every single week."

• Recognize that selling helps sustain your business.
• Your offers provide value to your audience.
• Integrating sales helps you continue providing free content.

"What's really interesting... is the amount of people who've replied and said, Hey, tell me about this hub thing you mentioned casually in the newsletter but didn't link to... How many people would have clicked the link and just bought the damn thing?"

• Always include clear links when mentioning offers.
• Make it easy for subscribers to take action.
• You may lose potential sales by omitting calls to action.

"I realized that a lot of people who join my membership are teachers... So I've now... adding a little drop down menu so that they can select whether they're a learner or a teacher."

• Collect relevant information to segment your audience.
• Customize messaging to different segments for better engagement.
• Adding minimal friction can improve list quality without reducing sign-ups.

"What you could do when you, when you're looking at your promotion plan for the month, one, you're gonna have a reason to join for at least one week, which is gonna be the topic that you're gonna be teaching... Just give me, give people a little reason."

• Offer time-sensitive bonuses to incentivize action.
• Creating urgency encourages subscribers to act promptly.
• Regularly update bonuses to maintain interest.

"I would test whether you make it look like an ad and like really like be like, this is a bloody ad, it is sponsored by this thing... And then try doing some that look like an article... So I would do both types of that, definitely."

• Test different formats for promotional content in emails.
• Alternate between ad-style and article-style to capture interest.
• Tracking results helps optimize for better engagement.

"I was also thinking of testing out, uh, the PS. So, I, cause I found that, uh, one, a lot of people use like PS and then they add like something really important, uh, in, in the PS, uh, at the very bottom. And I've also tested it as well and found a lot of people click the link."

• Use a PS section to draw attention to your promotions.
• Readers often notice and click links in the PS.
• This technique can increase engagement and conversions.

"I think it's because in my head I've always separated. Um, value emails and promo emails. Like, in, in my brain, I see it as like, this is a value email. Therefore, I cannot sell you anything. It must only be education and value."

• Separating promotional and value emails might limit sales opportunities.
• Integrating promotions can provide value and encourage action.
• Changing this mindset can improve email marketing performance.

"So here's an idea. In your newsletter, which is content heavy, you can include promotion bits. Make it the second or third segment down. Not too far down. Maybe end with it as well. I would do it in two places."

• Integrate promotional content within value emails to maximize exposure.
• Place promotions strategically within the email to capture more attention.
• This approach can lead to higher conversions without alienating your audience.