Immediate action is crucial in adapting to AI's impact on email marketing.

Let it be motivation. Get your butt in the chair... Type up your little newsletter.

Takeaway:

• Procrastination can harm your email performance due to AI changes.
• Start engaging with your list now to stay ahead.
• Regular action ensures you adapt effectively to industry shifts.

Combining email templates with AI can simplify the process of drafting newsletters.

I send you a template every single week... You can put the template in AI... It'll spit it out for you.

Takeaway:

• Use pre-made templates as a base for your newsletters.
• AI can customize templates to fit your brand's tone and message.
• This approach saves time while maintaining personalization.

AI can be a useful tool to assist in crafting your newsletters more efficiently.

Speaking of AI, you can put the template in AI. Say, 'Hey, this is a newsletter template. Write it for my special unique business...'

Takeaway:

• AI tools can personalize and streamline your newsletter creation.
• Incorporating AI can save time and enhance content quality.
• Leverage AI to tailor your messages to your specific audience.

With AI changing the email landscape, marketers need to adapt their strategies accordingly.

It's time to recognize... AI and the Internet gods, they are in cahoots...

Takeaway:

• Stay informed about AI developments in email clients.
• Adjust your email marketing strategies to align with AI behaviors.
• Embrace consistent communication to leverage AI advantages.

There's a significant link between how often you email and how AI processes and delivers your messages.

When you email consistently... that allows them to gather data on you...

Takeaway:

• Frequent emails provide AI with more data to optimize your email delivery.
• AI uses this data to make decisions about inbox placement.
• Consistency aids in better AI assessments and email performance.

Ghosting your email list can have negative consequences due to AI's influence on email interactions.

This is a time to recognize we have yet another reason to not ghost your list...

Takeaway:

• Regular emails keep your subscribers engaged and informed.
• Not emailing can lead to decreased deliverability and AI misinterpretations.
• Stay consistent to maintain a strong relationship with your audience.

AI may prompt recipients to unsubscribe from your emails if it lacks sufficient data about your communication.

AI is just telling Roberto, 'Hey, you can unsubscribe...'

Takeaway:

• Infrequent emails can trigger AI to suggest unsubscribing to your recipients.
• To prevent this, maintain regular communication with your list.
• Regular emails strengthen the AI's understanding of your relationship with subscribers.

AI's analysis of email interactions can influence whether your emails reach the inbox or the spam folder.

The more you email, the more data they can receive, the more they can make the best decisions for you, AKA put you in the inbox...

Takeaway:

• Consistent emailing provides AI with data to improve your email placement.
• Increased data helps AI decide whether to send your emails to inbox or promotions.
• Regular engagement boosts deliverability and visibility.

Not emailing your list regularly can lead to AI misinterpreting your emails, resulting in unfavorable outcomes.

...because Nicole hadn't emailed Roberto in a long time... the generative AI... said, 'hey, you might want to open this and unsubscribe.'

Takeaway:

• Infrequent emailing reduces data for AI to understand your relationship with subscribers.
• AI may suggest unsubscribing if it lacks data on your interactions.
• Regular emails help maintain positive AI interpretations and deliverability.

AI is increasingly influencing email preview texts, which can significantly affect how your emails are perceived by recipients.

...instead of the preview text he wrote for his email, there's preview text that's generative, like AI is skimming the email and saying like, 'Hey, here's your summary...'

Takeaway:

• AI may override your custom preview text with its own generated summary.
• This can alter the message you intended to convey in the preview.
• Marketers should be aware of this to adjust their email strategies.