Finding joy in crafting emails can improve the quality and effectiveness of your campaigns. Experimenting with new techniques keeps your content fresh.

"It's made my open rate go up a little bit... and it has just made things really fun."

Takeaway:

• Experimentation can reinvigorate your approach to email marketing.
• Enjoyment in writing can reflect positively in your content.
• Fresh tactics can enhance both performance and satisfaction.

Examples help illustrate how one-word subject lines can be applied effectively in email marketing.

"Here are some of my faves that I've sent in the last 6 months. My favorite was called 'Debate'... Then they opened it. It was a debate on what we should name this podcast... There was another one called 'Patricia'... people were like, oh my gosh, what's wrong with Patricia... there was another one... called 'Nudge'."

Takeaway:

• Using intriguing words relevant to your content can spark curiosity.
• Personal or unexpected words as subjects can prompt higher engagement.
• Creative subject lines can make your emails more memorable.

Creating intrigue with your subject lines can encourage recipients to open your emails and engage with your content.

"It's a challenge if you will, and it's going to help you create intrigue. It's going to help you stand out."

Takeaway:

• Intriguing subject lines pique curiosity and drive higher open rates.
• Challenges like creating one-word subjects can make email writing more engaging.
• Engaging subject lines can lead to increased interaction with your emails.

Standing out in a recipient's inbox is a constant challenge. One-word subject lines can visually differentiate your emails from others.

"So imagine you are actually scrolling on your phone, on your Gmail account and... everybody's doing the same 3 to 5 word subject line, but yours is just one word. Like visually it's going to stand out."

Takeaway:

• One-word subject lines catch the eye due to their brevity amidst longer subjects.
• This visual difference can entice recipients to open your email.
• Adopting this tactic can enhance engagement with your campaigns.

Crafting compelling subject lines is crucial for email marketers aiming to improve open rates. One innovative tactic is the use of one-word subject lines.

"Have you ever tried a one word subject line? If you have been on my email list in the last 6 months, you have seen me do these... my email open rate went up like 5% and I was like, oh, I'm going to do that again and again and again."

Takeaway:

• One-word subject lines can make your emails stand out visually in crowded inboxes.
• Experimenting with this approach may lead to higher open rates.
• Regularly testing new tactics like this can lead to measurable improvements.