Taking bold steps in your email marketing can lead to unprecedented success.

'Being bold this year for me, it's about showing up with big energy, big vision, and big action, knowing that playing small serves no one.'

Takeaway:

• Bold strategies can differentiate you from competitors.
• Big energy in your messaging can inspire your audience.
• Avoid playing small; embrace your full potential.

Sharing personal stories can make your emails more engaging and relatable.

'Each of these words every year, like I said, became a guide, a focus point, and an anchor.'

Takeaway:

• Incorporating personal experiences can deepen connections.
• Use storytelling to illustrate points and engage readers.
• Personal anecdotes make your emails memorable.

Embracing discomfort can lead to significant growth in your email marketing efforts.

'I have support to help me through it. I don't have to shrink back. I don't have to take the easy way out. I don't have to do what feels safe.'

Takeaway:

• Venturing into new territory can yield positive results.
• Seek support when trying new strategies.
• Avoid playing it safe; push boundaries to see growth.

Being unapologetic in your messaging can strengthen your brand and attract like-minded customers.

'Not this year. 2025 is about speaking loudly, unapologetically, and not second-guessing myself, even in big rooms, even when I feel uncomfortable.'

Takeaway:

• Stand firm in your messaging to establish your brand voice.
• Confident communication can attract your ideal audience.
• Don't dilute your message; be proud of what you stand for.

Personal development can profoundly influence your success in email marketing.

'It's about owning who I am, what I want, and going after it with everything that I've got.'

Takeaway:

• Self-awareness can enhance the authenticity of your messaging.
• Personal growth leads to greater confidence in your marketing.
• Invest in yourself to improve your connection with your audience.

Making big, bold moves in your email marketing can drive substantial impact and growth.

'Let's make this the year of big moves, big impact, and big growth. Let's show up for ourselves, for our business, and for the lives that we're creating.'

Takeaway:

• Embrace ambitious strategies to elevate your campaigns.
• Don't limit your potential; aim for significant goals.
• Show up fully in your marketing to create meaningful connections.

Stepping out of your comfort zone to launch new offers can lead to significant growth.

'It's launching offers that feel expansive and aligned, even if they're outside my comfort zone.'

Takeaway:

• Trying new strategies can open up opportunities.
• Don't be afraid to introduce new products or services.
• Growth often happens when you challenge yourself.

Authenticity in your email communication can resonate deeply with your audience and enhance engagement.

'It's about speaking my truth loudly and unapologetically in my emails, on the podcast, and in every single interaction that I have, without second-guessing myself.'

Takeaway:

• Speaking authentically builds trust with your subscribers.
• Share your genuine thoughts to create stronger connections.
• Avoid over-editing your emails; let your true voice shine through.

Embracing boldness in your email marketing can lead to greater engagement and success.

'This year is about not holding back. It's about stepping into my next-level self with courage and clarity.'

Takeaway:

• Being bold can help you stand out in crowded inboxes.
• Taking courageous steps can lead to significant growth in your campaigns.
• Consider making bold moves to connect more deeply with your audience.

Choosing a 'Word of the Year' can be a powerful practice to guide your marketing strategies and decisions throughout the year.

'It's a word that lights you up, grounds you, and reminds you of what you're working towards over the next 12 months.'

Takeaway:

• Selecting a guiding word can focus your marketing efforts and keep you aligned with your goals.
• It serves as a filter for decisions, ensuring consistency in your messaging.
• Consider adopting this practice to bring clarity to your email campaigns.