Opening: Establishing genuine connections with your audience is key to building trust and fostering loyalty. Quote:

"This is why I spend time in my DMs. I don't show up on Instagram. I never post to my feed on Instagram, but I do show up in my DMs, right? I'll reply back with voice notes. I reply to emails. This is why I collaborate with humans I adore and I show up when my dream clients are already hanging out."

Takeaway: • Engage directly with your audience through personalized communication. • Collaborate and network within your community for mutual growth. • Be present where your ideal customers are active and engaged.

Opening: Leading with trust simplifies the sales process and improves customer relationships. Quote:

"And here's the beautiful part of all of this. When you lead with trust, the sales will come. Actually, they'll come easier, right? There'll be more joy, more spaciousness, more alignment because you're not convincing anymore. You're simply inviting."

Takeaway: • Trust reduces the need for aggressive sales tactics. • Customers are more receptive to offers from trusted sources. • Selling becomes a natural extension of the relationship.

Opening: In the current climate, trust isn't just important—it's the core strategy for marketing success. Quote:

"Let me say this clearly. Trust is the strategy. Inside my own business, I felt this shift really deeply. The best results that I've seen lately, they're not from some magic funnel. They're from things like inside the inbox, where people told me that they felt seen and supported."

Takeaway: • Trust enhances customer engagement and satisfaction. • Traditional funnels are less effective without a foundation of trust. • Personal touches in communication can significantly improve results.

Opening: Focusing on genuine connections leads to more meaningful and sustained conversions. Quote:

"Number 5, prioritize connection over conversion every single time. Visibility isn't about going viral. You guys all know that I'm not on social media. I don't try to go viral. I was never good at dancing reels, pointing and all that fuckery, right? I was never good at that. And lucky for me, it's not about going viral. It's about being remembered, it's about being known, and it's about being trusted."

Takeaway: • Building meaningful relationships enhances brand loyalty. • Quality of engagement is more important than quantity. • Trust and connections lead to sustainable business growth.

Opening: Sharing the real, unfiltered journey helps build authenticity and trust with your audience. Quote:

"Number 4, show the journey, not just the highlight reel. We do not trust perfection. We trust real, we trust messy, we trust behind the scenes. So don't just share the stripe screenshot, whether it's AI generated or not. Share what you tested to get that result. Share the freebie that failed. Share the Ghost Town webinar that you did last year that only your mom attended."

Takeaway: • Transparency about challenges makes your brand relatable. • Sharing failures and lessons learned builds credibility. • Helps the audience see themselves in your journey, fostering deeper connection.

Opening: Exceeding expectations strengthens trust and fosters a loyal customer base. Quote:

"Number 3, deliver what you promise and then some. This one is simple but so overlooked. If your freebie promises a 3-step system, make sure it actually teaches them something. If you're hosting a bundle, make sure it's high quality and well organized and clear. If you are going to go live, show up, don't pull the pin last minute. Trust grows in micro moments. It grows when people feel like you do what you say you're going to do."

Takeaway: • Always fulfill commitments to your audience and exceed them when possible. • Reliability in small moments builds strong, lasting trust. • Overdelivering can positively differentiate your brand.

Opening: Expressing your true point of view can differentiate you and build deeper trust with your audience. Quote:

"Number 2, say the things that others won't. Now, you don't need to be edgy or spicy for the sake of it, but you do need to have a point of view. Stop playing it safe. Stop being vanilla. Vanilla does not build trust; it builds forgettability. Speak the truth. Say the quiet part out loud. Say what your dream clients wish somebody would finally have the guts to say."

Takeaway: • Having a clear and authentic perspective attracts your ideal audience. • Boldly expressing your views sets you apart from competitors. • Encourages audience engagement through shared beliefs.

Opening: Building strong trust with your audience is vital during a trust recession; here are actionable ways to achieve it. Quote:

"Let me walk you through 5 ways to build unshakeable trust with your audience, even during a so-called trust recession. Number 1, show your face. Use your voice. People trust people, not logos, not brands. You show up in your emails. Use your podcast to speak from the heart, record a voice memo, post a photo without filter or makeup. Let them see the real you, because people buy from humans, not from cavagraphics."

Takeaway: • Personalize your brand by showing your face and using your authentic voice. • Emphasize human connection over brand imagery. • Encourage transparency to foster trust with the audience.

Opening: In an era where consumers are more skeptical than ever, building real trust is the key strategy for marketers. Quote:

"So as business owners and marketers, we can't pretend like it's business as usual because it's not. We can't rely on the flashy tricks or the one size fits all templates. We can't out hype a trust recession. The only thing that cuts through the noise right now is real trust, and that means it's time to double down on what actually works."

Takeaway: • Shift focus from superficial tactics to genuine relationship-building. • Consistency and authenticity outperform hype in gaining trust. • Emphasize creating content that connects instead of just converts.

Opening: Understanding the concept of a trust recession is crucial for marketers aiming to connect authentically with their audience. Quote:

"We're in a trust recession. Now, let that sink in for a second. A trust recession. What a powerful way to describe what so many of us are feeling in business right now. People are skeptical, they're slow to buy, they're asking more questions, they're looking for receipts, they're not just taking your word for it anymore."

Takeaway: • Recognize the shift in consumer behavior toward skepticism and caution. • Adjust marketing strategies to focus on building genuine trust. • Be transparent and authentic to address the trust deficit in the market.