"Emotions have a purpose. They have some information they want to deliver. You can't ignore them. And expect them to go away. They'll come back in another way."

• Recognize that emotions provide valuable information.
• Acknowledge feelings to prevent them from resurfacing negatively.
• Use emotional awareness to make better marketing decisions.

"You can have quite a bit of insight and curiosity delivered in under 10 minutes. So it's a really great tool for anyone who just wants something short and sweet, but still receives something from it."

• Use tapping as a quick tool to gain insights.
• Manage emotions efficiently to stay focused on marketing tasks.
• Incorporate short practices into your routine for better performance.

"I always thought it was like this upward trajectory. I start my business, I figure stuff out. It keeps getting better. It keeps getting better. And yeah, I knew there'd be dips, but I always thought, we're going up, right? We're going up. If we're not going up, something is wrong."

• Understand that growth isn't always linear in marketing.
• Expect fluctuations to manage expectations.
• Use downturns as learning opportunities.

"Probably in the show notes, Kylie will include for you like a little 10 minute video that you can follow along. Uh, it's a tapping session that I created. It's called Start Your Day Calm Clear and Grounded."

• Utilize resources to help start your day grounded.
• Incorporate short practices to maintain balance.
• Setting manageable expectations sets the stage for success.

"I tend to work with people who are like high achieving, perfectionist type like myself, and so we really want to do things correctly. We want to make sure we do it right. Um, so be be gracious with yourself."

• Recognize perfectionism may delay your actions.
• Allow yourself to make progress without being perfect.
• Self-grace enhances productivity and effectiveness.

"So I tapped for like maybe 2 minutes before I went into her group for myself and asking myself that question, I just felt everything settle ... And then I went in and I worked my magic and had a lot of fun, and I think I really connected with everyone there."

• Briefly calming yourself can improve your performance.
• Simple techniques can help settle nerves quickly.
• Feeling settled allows you to connect better with your audience.

"As you dial down that stress response, which is very unconscious and involuntary. And you dial that down a little bit with that physical signal, you get to then access the part of your brain where there's perspective and creativity."

• Lowering stress can enhance creative thinking.
• Techniques like tapping can help reduce stress quickly.
• Access the solution-oriented part of your brain more effectively.

"Everything gets weird sometimes. It just does. So when you can expect that, you know, I'll put it in parenting terms too, cause I do find ... But really, I remember the very first time, because my son would have been around 2.5 ... I think that everything is a stage."

• Accept that marketing challenges are normal stages.
• Expecting difficulties can help you cope better.
• Embrace the cyclical nature of marketing efforts.

"What if this deadline of December 31st doesn't mean anything? ... It's kind of like the what if the stakes aren't that high or as high as they feel question it's sort of like, what if this is all fabricated? Like, I get to just keep going. I'm getting closer and closer."

• Reframe deadlines to reduce pressure and anxiety.
• View unmet goals as part of the journey, not failures.
• Keep progressing towards your goals without harsh self-judgment.

"Part of me does wish that I had done more and part of me is annoyed with myself for not doing more. And also, can I send some compassion to myself for the limitations I do have, which you're told you're limitless. I'm here to say that's not true."

• Acknowledge feelings of disappointment without self-judgment.
• Recognize natural limitations to set realistic expectations.
• Practice self-compassion to maintain motivation.