'Very important thing for anything related about Valentine's Day, make sure to include red, purple, those kind of colors, make sure to include the elements, hearts, bow and errors, something that visually represent the holidays.'

• Use traditional Valentine's colors to make your emails instantly recognizable.
• Visual elements associated with the holiday can increase engagement.
• Ensure your design aligns with customers' expectations for the occasion.

'So you might consider this or you might not care, but this is one of the strategies. It's a good one, not a lot of brands are doing that, but it's just like shows that you care about your customers.'

• Provide customers the choice to opt out of holiday-specific emails.
• Demonstrate empathy and build trust with your audience.
• Improve customer experience by respecting their preferences.

'But hey you guys, the Valentine's Day is not just for brands who cater to couples... The topic of self-love is actually something that we've done a few years with one of my clients.'

• Recognize that Valentine's Day isn't only about romantic love.
• Offer products or content that promote self-care and personal wellness.
• Broaden your audience by including singles and self-gifters.

'So personally I believe this is also low hanging fruit for brands to collaborate with other brands where you share the audience... This is the perfect strategy to collaborate with two or three brands and do promotion.'

• Partner with complementary brands to access new audiences.
• Create joint promotions or products to generate excitement.
• Share marketing costs while doubling exposure.

'So the next strategy, inspiring love stories and some kind of messaging around the cause... So this is kind of you're buying gift, but with that gift, you're supporting some special cause.'

• Connect emotionally with your audience by sharing real stories.
• Support a cause to add meaningful value to purchases.
• Strengthen brand loyalty through authentic storytelling.

'Going back to that Valentine's gift giveaway, the past did really cool giveaway, a few years ago, they were doing $100 Valentine's. So you had to go to their Instagram, text someone you love for a chance to win $100 of free cards and postable.'

• Leverage social media to expand the reach of your giveaway.
• Engage customers by encouraging them to share with loved ones.
• Offer attractive prizes that align with your brand.

'I mean, like, it would be nice to do some discount. I do love a lot the discounts where they're like, hey, buy one and get two, you know, like as a couple because like a couple associated with Valentine's Day.'

• Consider 'buy one, get one' offers to appeal to couples.
• Discounts tied to the holiday theme can increase conversion.
• Align promotions with customers' holiday expectations.

'If you have an ability to release some products around Valentine's Day or maybe take your existing products and put it in different packaging or maybe create a bundle for Valentine's Day, it's a great strategy as well.'

• Limited editions create urgency and exclusivity.
• Special packaging or bundles can attract holiday shoppers.
• Capitalize on holiday sentiments to boost sales.

'So he would definitely appreciate one of those emails that would have like a Valentine's Day recipe in them or some sort of like date dinner ideas. Yeah, I love those type of emails.'

• Share relevant recipes that align with your brand or products.
• Encourage customers to create special experiences using your offerings.
• Enhance engagement by providing value beyond your products.

'I do love them too and we have like a really nice example here... there's this brand called Built, they did a really good job with like creating a gift guide for him where they listed different options for your significant other who identifies himself as a him.'

• Gift guides simplify the shopping process for customers, increasing the likelihood of purchase.
• Personalized guides (e.g., for 'him' or 'her') resonate more with recipients.
• Featuring popular or tailored products in gift guides can drive higher engagement.