Considering accessibility in email design ensures all users can engage with your content, enhancing inclusivity and user satisfaction.

But if you start thinking that people have, let's say people with color blindness, they cannot see if there's no clear contrast, they might not see your font, they might not see your copy on the background. It's now becomes more important and I think we have about like full episodes about accessibility.

Takeaway:

• Design emails with high contrast and clear fonts for better readability.
• Ensure your emails are accessible to avoid potential legal issues.
• Regularly test your emails for accessibility using available tools.

Machine learning can enhance segmentation by analyzing vast data points to predict recipient behavior.

They are learning and based on that, they are predicting which person will open a click email and which person will unsubscribe. And if they're predicting, by the way, I'm explaining this very in simple terms, it's more complicated like that, but let's say if Orita predicts that tomorrow, that person will unsubscribe. Probably let's suppress them temporarily and not send them any emails because if we send them, they typically unsubscribe and then one day that person start to show positive signs, we'll put them back in the list and start sending them emails.

Takeaway:

• Use machine learning tools to analyze customer behavior across multiple data points.
• Automatically adjust your email lists to reduce unsubscribes and spam reports.
• Improve deliverability and engagement by targeting receptive audiences.

Using AI-powered tools can enhance various aspects of your email marketing without replacing human strategists.

No, it will not replace your email marketing in general, but it can optimize certain pieces, parts of your email. Yeah, it can definitely optimize certain aspects and it does it very often better than human does like with Maverick example, it's like a nonstop testing, so like as soon as they do have like the results, they generate a new one.

Takeaway:

• AI can automate and improve elements like subject lines and images.
• Tools like Maverick and Orita offer ongoing optimization through machine learning.
• Integrate AI tools to complement your strategy and enhance results.

Leveraging Gmail's event summary feature can highlight important information and increase engagement.

What I noticed and actually email marketers or you can play, play with it, like kind of trick the system or not trick the system, but if you want to have that the same box for your email, let's say you have a launch date for a new product. So you can say on this date and specified date. On this time, specified time, the new project that will be launched, and but you need to also include either address or some location.

Takeaway:

• Include structured event details in your emails to trigger Gmail's summary box.
• Specify the date, time, and location in your email content.
• Use this feature to highlight product launches or special events.

Ensuring your emails are accessible improves user experience for recipients with disabilities and can prevent legal issues.

Unless you have somebody in your family with a color blindness or limited visibility or some other disabilities, you don't think about that. The same way as you design email and let's say if you open all your emails in like not dark mode, but what's a normal mode like light mode, you don't think about that like your email can look different. But if you start thinking that people have, let's say people with color blindness, they cannot see if there's no clear contrast, they might not see your font, they might not see your copy on the background.

Takeaway:

• Include alt text for all images to aid screen readers.
• Use high-contrast colors and readable fonts to improve visibility.
• Avoid all caps and italics which can be hard to read for some users.

With the increasing number of users viewing emails in dark mode, optimizing for it ensures consistent user experience.

As of last year, 82% of smartphone users were viewing it on dark mode, reviewing their emails and everything on dark mode, yet only 44% of email marketers or marketers in general consider dark mode during campaign creation, which is like less than half of like emails that you receive into your inbox are like truly optimized for dark mode.

Takeaway:

• Design emails that display correctly in both light and dark modes.
• Use transparent images and appropriate contrasts to improve readability.
• Test emails in dark mode to ensure consistent branding and user experience.

Tailoring discount strategies with AI can maximize conversions while maintaining healthy margins.

Another aspect that you can also optimize with AI and this is the one that I'm personally excited about because I've been doing all of this manually for years and if someone can do that for me, gosh, I'm ready to pay a big buck. So basically, AI optimized discount strategies. This is huge because you know how you, if you're doing a good job as an email marketer, you don't necessarily offer the same discount to everyone.

Takeaway:

• Implement AI tools to personalize discounts based on customer behavior.
• Increase conversions by offering appropriate incentives to different customer segments.
• Use tools like Monocle to optimize discount offerings per customer.

Leveraging AI to optimize subject lines can improve open rates and overall campaign performance.

However, where AI right now is very powerful for email marketing is split testing certain parts of the email. So, for example, right now we're writing different subject lines and preview texts for our clients to split test A, B, C, D tests. However, just imagine if AI, or let's say a system, a robot or software can split test those things 24/7 nonstop.

Takeaway:

• Use AI tools to automate and optimize subject line testing for better open rates.
• Continuous AI-driven testing can outperform manual A/B testing by adjusting in real-time.
• Consider AI-powered tools like Maverick for subject line optimization.

Engaging your audience with interactive emails can significantly boost engagement and conversion rates.

It's almost as good as Amazon's one click purchase, almost as good. In Shopify you still, and I don't know about the other platforms, but in Shopify you still have to go through the checkout page. There is no way you can like skip it like in Amazon because we had, we had one tool back in the day, maybe like a few years ago, that were trying to develop like a one click purchase thing from email, but new Shopify requirements are that you have to go through checkout. That being said, you're still like shortening that process for the customer by a lot by adding this like little interactive aspects to the email.

Takeaway:

• Incorporate interactive elements like polls, carousels, and add-to-cart buttons to enhance the user experience.
• Use tools like Xymo to add interactive features without extensive coding.
• Streamline the purchase process within emails to increase conversions.

As AI-generated email summaries become more prevalent, optimizing your emails for AI understanding is crucial to ensure your message gets across effectively.

So now, you just don't have to optimize your emails for mobile, for dark mode, for this and that, but now you have to optimize it for AI because if you are sending single image email and blasting nonstop, now you need to think how AI will interpret that email and summarize it to the recipient.

Takeaway:

• Use clear headlines and subheadings to make key points easy for AI to identify.
• Combine text-based content with images to ensure AI can accurately summarize your email.
• Test how AI tools interpret your email summaries to optimize content accordingly.