"And they actually did have this entire video like designated for that and video is hilarious. If you haven't seen it, you should. Yeah, it's very funny."

• Use cultural references to create memorable marketing content.
• Engaging storytelling can resonate with customers and enhance brand image.
• Incorporate popular traditions to increase relevance and appeal.

"Some companies are even taking it like step further and they are even like rebranding, not rebranding but changing some elements on their website. The easiest thing that you can do is probably change your forms for the holidays because they are like super easy to redesign."

• Update website elements like forms to match holiday themes.
• Small changes can have a big impact on customer perception.
• Consistent holiday branding across channels enhances campaign effectiveness.

"I really liked this email by Death Wish Coffee... what coffee company could do for Irish holiday. But apparently you can, you can be creative with that."

• Find creative ways to associate your products with holiday themes.
• Even if your product isn't directly related, innovative marketing can make it relevant.
• Use themes and traditions to inspire unique promotional ideas.

"And what I didn't realize Andriy and I just like read about this like email design that all of their email designs are obviously accessible. So blind people, they can read these emails through special software that reads emails out loud, right? And also even if you have like problems with like contrast, you can see like a high contrast or whatever, you would be still able to read this email because it uses this like high contrasting colors."

• Design emails with accessibility in mind to reach a wider audience.
• Use high-contrast colors and screen-reader friendly formats.
• Ensuring accessibility can improve customer satisfaction and loyalty.

"I really like this email... where you could win different discount codes. It was saying like feeling lucky a secret offer awaits what will you get and you could click on CTA and it would reveal the deal. I'm not sure if that deal was the same for their entire list or maybe they somehow like randomized that process. But I bet this type of strategy would help you with improving your click through rates a lot because it adds that little bit of like spiciness and like fun into your emails."

• Incorporate mystery offers to pique customer curiosity.
• Use surprise elements to encourage higher click-through rates.
• Gamify the email experience to enhance engagement.

"And the last strategy that we have for you guys is don't take this holiday too seriously. And what I mean by that, a lot of brands are doing an amazing job with like using humor and fun around these holidays to promote their products."

• Use humor to connect with your audience on a personal level.
• Fun campaigns can make your brand stand out during crowded holiday seasons.
• Humorous content can increase shareability and engagement rates.

"Now we're talking not about the color, but we're talking about the message of some kind of sustainability either it's packaging. It's a, I don't know, like no return policy, stuff like that. More people I'm talking to they don't realize that returning products affects environment because like, oh it's a big issue."

• Highlight your brand's eco-friendly practices in your campaigns.
• Educate customers on the environmental impact of returns and packaging.
• Align sustainability messaging with holiday themes to engage conscious consumers.

"So yeah, so very obvious and safe decision on Saint Patrick's Day is to go like all green. And I know Andriy that you are a big advocate of having these emails very like visually, but I misunderstood what you just said go green or like I was thinking about like color green. Yes. And that's actually the color green."

• Use holiday-specific colors to make your emails stand out.
• Incorporate culturally significant colors to connect with your audience.
• Visually themed emails can improve engagement and click-through rates.

"Yeah, I don't, I don't have an example of like to show but I remember those you know those methods like where you have to scratch. So I know some brand again spacing out the name but they were using that like you need to kind of scratch to win. So basically which related to the, to the luck of Saint Patrick's Day."

• Use scratch-to-win elements to gamify your email campaigns.
• Tie gamification to holiday themes for increased relevance.
• Engage customers with interactive content to boost click-through rates.

"So a very popular strategy to do on Saint Patrick Day is to run a sale. But listen, you don't have to do the good old boring discount code sale or whatever. You can be creative. For example, a lot of brands are doing some like random number for, for example, like 17% off at checkout 17 because 17 like connected to March 17, I guess."

• Use creative discount percentages tied to the holiday date to make promotions more engaging.
• Move beyond traditional discount codes to surprise and delight customers.
• Tie discounts to holiday themes to create a sense of exclusivity and urgency.