Sometimes, the simplest strategies can yield significant results. Jenny Ross encourages trying out her straightforward approach:

'I love it. I wanted to share this strategy with you. That's it. That's the whole episode. Try it, try it, see if you love it.'

Takeaway:

• Don't underestimate simple tactics; they can be highly effective.
• Experiment with different approaches to find what works best.
• Sharing and testing ideas helps improve your marketing efforts.

Proactive outreach can make a significant difference for introverted prospects who may hesitate to initiate contact. Jenny Ross shares her personal perspective:

'It's like being at a party wishing someone would come say hi and then someone does and you're like, oh thank God. Someone came and said hi to me and we can talk. I don't have to go do that, you know, so it's kind, it's kind to say hi first.'

Takeaway:

• Understand that not all prospects feel comfortable reaching out first.
• By initiating contact, you make it easier for them to engage.
• Proactive communication can expand your reach to hesitant audiences.

Taking the initiative to greet and assist prospects is not only good for business but also a kind gesture. Jenny Ross emphasizes:

'It's kind to say hi first. It's kind to be like, "Hey, can I help you? Do you have questions? How are you?" It's just such a really cool thing to do and I'm liking it. So I wanted to share that with you and I think it's customer service oriented.'

Takeaway:

• Starting the conversation shows prospects that you care.
• Kindness can build stronger relationships with your audience.
• Good customer service begins with simple gestures.

Treating online prospects like in-store customers can enhance their experience and increase sales. Jenny Ross draws a parallel:

'If you had a store and someone came into your store and let's say you sell candles, someone comes into your candle store and they're looking at your candles on the shelf. Are you just gonna like ignore them or are you going to go up and be like, "Hey, notice you like this candle. Can I help you? Do you have any questions?" Of course, you're gonna do that. Like why don't we do that in the online space?'

Takeaway:

• Apply in-person customer service principles to your online marketing.
• Proactively assist prospects to improve their buying experience.
• Personal attention can set you apart in a crowded digital market.

Sometimes, a simple personal email can revive leads who might have forgotten or hesitated to sign up. Jenny Ross shares her experience:

'People will reply to this email we send out following up and they'll say, "Oh my gosh, that's right. Thank you. I actually planned on signing up on Tuesday and then this thing happened at my house and I've totally forgot. Thank you so much for the reminder." And then they sign up and it's like, what?'

Takeaway:

• Friendly reminders can prompt prospects to take action.
• Personal follow-ups show genuine care and increase trust.
• Re-engaging forgotten leads can boost your sales without extra marketing costs.

Initiating contact with prospects can make a significant difference, especially for those who are hesitant to reach out first. Jenny Ross explains:

'Sometimes I think we put too much pressure on our clients or potential clients to do all the reaching out to us. They got to reach out to me. They got to start the conversation. They have to start the DM. They have to reach out first like, I'm introverted, OK? Like sometimes I follow programs and coaches and whatever I want to buy, and I wish they would just start the conversation with me so that that ice is broken.'

Takeaway:

• Don't wait for prospects to initiate contact; reach out proactively.
• Breaking the ice can help convert hesitant leads.
• Understanding your audience's preferences can improve engagement.

Even in the age of AI and chatbots, the personal touch remains crucial in building customer relationships. Jenny Ross shares her insights:

'In a world of AI and chatbots, which are wonderful and have their place, no doubt. Sometimes I think we forget that that personal touch, that personal customer service goes so far.'

Takeaway:

• Personal engagement can differentiate you from competitors relying solely on automation.
• Customers appreciate genuine communication and support.
• Balancing automation with personal outreach enhances customer experience.

Adding a personal touch to your email marketing can significantly boost your sales conversions. But here's a simple strategy that I never thought would work so well:

'I will go into my email service provider... I will see who clicked on that email... I will go in and see everybody who clicked on my sales page... I will send a letter of individual note, an individual email to every person who clicks on my sales page... It's so simple. It just says, "Hi first name. I noticed that you might be interested in offer name, and I wanted to reach out and see if you had any questions, or if there's anything I can do to support you. All my best, Jenny." That's it.'

Takeaway:

• Personally reach out to engaged prospects to increase conversions.
• Use email analytics to identify potential customers.
• A simple, personalized message can make a big difference.