"One thing you can do to get started with email marketing today... is to choose your email service provider... Pick one get signed up today. You will not regret it."

• Select an email service provider and sign up.
• Limit decision time to avoid delays; set a 20-minute timer.
• Starting now enables you to grow your list and business.

"I love making mistakes because that's really the fastest way to learn... So don't shy away from them, my friend."

• Don't let perfectionism hinder your email marketing.
• Errors can make you appear more authentic and approachable.
• Focus on consistent communication over flawless content.

"Another thing... is the super signature, right? The footer of your email ps when you're ready, here's how we can work together."

• Include offers in your email signature to inform readers.
• Provides a low-pressure way to showcase services.
• Ensures subscribers are aware of how to engage further.

"You need to be opening more conversations... And so you can definitely... start to pull your audience. You know, why didn't you buy?"

• Initiate engagement by asking subscribers simple questions.
• Analyze replies to identify barriers to purchase.
• Build relationships that can turn subscribers into customers.

"People do not buy when you sell, they buy when they are ready... So I can go when I'm ready. Patricia can go when she's ready. And that's what... you are always open for when your customer is ready to buy."

• Accept that customers purchase on their own timelines.
• Keep your offers accessible to meet customers when they're ready.
• Use ongoing communication to remain available without pressure.

"The most important thing to remember when it comes to subject lines is that the subject line actually comes secondary. There's a more important line... the from line is so much more important than the subject line."

• The 'from' name is a primary factor in open rates.
• Establish trust so subscribers recognize and value your emails.
• Consistent quality content makes your 'from' line stand out.

"We have the luxury we have the privilege of being able to just write how we speak... That's how we're going to connect, how we're going to become relatable to our audience."

• Use your authentic voice to foster genuine relationships.
• Don't overthink language; focus on clear communication.
• Relatable content increases subscriber engagement.

"My first tip is don't copy and paste the template... Instead of copying and pasting, I really recommend just writing it, you're going to start editing the template for how you naturally write or speak."

• Avoid copying templates verbatim; write them out in your own words.
• Read your email aloud to ensure it sounds natural.
• Leverage tools like ChatGPT to match the template to your voice.

"I would love to share my 20 minute framework with you. So basically, you know, just a greeting, you know, hey Kylie, hey Liz. And then a personal update something you've done since the last time you emailed them... And then get the heck out of there, right? It's a newsletter, not a novel."

• Use a simple framework: greeting, personal update, main content, and sign-off.
• Keep emails concise to respect your subscribers' time.
• Focus on being consistent rather than perfect.

"So again that email staircase is follower, friend, customer." "So first you have a follower, right?... get them on your email list and once they're on your email list, turn them into a friend and once you have a list full of friends, you can have a list full of customers."

• Transform followers into friends by building relationships through email.
• A list of friends is more likely to convert into customers.
• Focus on nurturing subscribers at each stage of the Email Staircase.