Now, if you're not sure where to start when it comes to segmentation, you might want to go back and listen to episode 139... but in this episode, I break down the easiest ways to get started and the way that I started segmenting my list so I could send more personal content.

• Begin segmenting your list to send tailored content.
• Segmentation enhances personalization and relevance.
• Start with simple segmentation strategies to improve engagement.

You don't actually own the platform that you're creating content on. Look at the current news cycle of TikTok being banned in the US. Like there is a real good chance that that might happen, and that means that there are a bunch of TikTok creators... that are gonna have to pivot. They'll be fine as long as they are open to the challenge, but you do not own the platform.

• Building an email list gives you ownership over your audience.
• Social media platforms can change or disappear, impacting your reach.
• Owning your communication channels reduces risk.

Email is where you get to show up as your true authentic self. I have sent some pretty vulnerable emails, and I can tell you what, the replies that I get, people appreciate the authenticity. People appreciate you sharing the messy. People appreciate you sharing the hard shit just as much as they appreciate celebrating your wins as well.

• Authenticity in emails fosters genuine connections.
• Sharing personal stories can increase subscriber engagement.
• Emails provide a platform for meaningful interactions.

Start conversations, ask engaging questions, invite them to reply to your emails, make them feel heard and valued, and please, when you get a reply, respond to that in your inbox. I have sent so many replies to emails that have come and been sent to lists... but I've replied, and then crickets. And I'm like, that makes me feel a bit shitty. So when you get a reply, make sure you respond.

• Encouraging replies fosters two-way communication.
• Responding to subscribers shows you value their input.
• Active engagement can increase trust and loyalty.

I've started using evergreen nurture sequences that make sure that every single subscriber gets the same valuable experience from the moment they join my list. I like to think that it's rolling out the red carpet for them. It's showing them that I see them, I hear them, and I'm here to help. And trust me, that kind of connection builds loyalty that lasts.

• Use evergreen nurture sequences to personalize the subscriber experience.
• Personalized content makes subscribers feel valued and understood.
• Building personalized connections fosters long-term loyalty.

Stay consistent. Don't ghost your subscribers. Show up in their inbox regularly to build trust and keep yourself top of mind. Consistency is hard. I am not going to sugarcoat that... But at the same time, I need you to trust that that episode's gonna be there. Building trust means that when I tell you what I'm struggling with, when I tell you what my wins are, when I tell you I have something new for you to enroll in... you're going to listen and you're going to trust the words that come out of my mouth.

• Regular communication builds trust with your audience.
• Consistency ensures your audience knows what to expect from you.
• Trust leads to higher engagement and better business outcomes.

So how do you keep your email subscribers around for the long haul? Here are my top 4 tips. We want to deliver value consistently, whether it's tips, inspiration, entertainment, make sure every email you send is worth their time, right? We're not just creating emails to send an email, we're actually creating emails to build a relationship with the person on the other end, human to human, 1 to 1, right? Show up as someone that is here to help, not just sell to them.

• Consistently provide valuable content to retain subscribers.
• Focus on building genuine relationships rather than just selling.
• Personal, helpful emails encourage long-term engagement.

Your email list isn't just some random bunch of names. It's a handpicked community of people who've basically said, 'Yep, I want you in my inbox.' And babe, that is a big deal. So in today's episode, we're diving into why your email subscribers are the real MVPs. Why they engage more, trust you more, and ultimately bring more value to your business than those fleeting social media followers.

• Email subscribers have actively chosen to receive your content, increasing loyalty.
• Engaged email audiences can lead to higher conversion rates.
• Focusing on email marketing can yield better long-term relationships.

Email doesn't play these algorithm games, plus you own your email list. When you hit send, your email lands right in their inbox. No algorithm stands between you and your people. And here's what I love most. Emails have staying power. They don't just disappear into the void if someone doesn't open them right away. They sit there, waiting patiently in the inbox until your subscriber decides to open, read, or delete. That is so much more powerful than the blink and you miss it nature of social media.

• Email ensures your content reaches subscribers without algorithm interference.
• Owning your email list means you control your communication channel.
• Emails remain accessible until read, offering more opportunities for engagement.

Here's the thing about email, it feels like a one on one combo. When you send an email, it's you talking directly to them. No distractions, no noise, no fighting for attention against reels and memes, just you delivering value straight to their inbox. And the best part, you can personalize the heck out of it. You can send emails that hit exactly what your subscribers care about based on their interests, their behaviors, or where they're at in their journey with you, which makes them feel seen, appreciated, and loved. Talk about a power move.

• Personalizing emails makes subscribers feel valued and increases loyalty.
• Direct communication without distractions leads to higher engagement.
• Customizing content based on subscriber behavior enhances connection.