Feeling in control during sales interactions can transform your business outcomes.

"I'm just going to encourage everybody out there to really take a look at your sales conversations. And are you in control? Like, do you feel in control or do you feel like out of control? And, you know, if you feel out of control, then put some attention on those conversations and it will transform your business."

Takeaway:

• Assess your current sales conversations for control.
• Develop strategies to lead interactions confidently.
• Taking control can enhance client trust and conversions.

Effective follow-up techniques can significantly boost your sales success.

"Once we dial that in, just focusing on her follow-up, she was able to double her revenue in 6 months."

Takeaway:

• Prioritize consistent and meaningful follow-ups.
• Tailor your follow-up messages to client needs.
• Improved follow-up can lead to increased revenue.

Incorporating visuals can enhance understanding and engagement in sales calls.

"One of the things that I also teach and help build all of my clients... People just want to get on and have conversations and they think they can describe or talk about the things without having visuals... That is one of the things that I also teach and help build all of my clients."

Takeaway:

• Use visual aids during sales calls to clarify your message.
• Visuals can help clients better grasp your offerings.
• Enhance engagement by incorporating a presentation or demo.

Understanding and applying a proven sales formula can elevate your confidence and success.

"I have a sales formula that I've created and I live by and it's authenticity plus curiosity plus the natural desire to want to help equals confident selling."

Takeaway:

• Be authentic in your interactions.
• Stay curious about your clients' needs.
• Cultivate a genuine desire to help.

Overly detailed intake forms might inadvertently create barriers for potential customers.

"I see a lot of my clients use intake forms and unintentionally, they create a pricing issue. It's just starting off with their intake forms, right? It's all about how we want someone to feel."

Takeaway:

• Simplify intake forms to avoid overwhelming prospects.
• Be mindful of questions that might discourage engagement.
• Focus on creating a positive first impression.

Taking control of sales conversations can make them more productive and lead to better outcomes.

"The exact opposite should be happening in your discovery calls or in your consult calls, you should be interviewing them to see if they are a good fit for you. And there's again, psychology behind little itty-bitty things that we don't even think about... People want to be led and they want to know what that next step is, and they want to know that you are confident."

Takeaway:

• Take the lead in sales calls to show confidence.
• Ask probing questions to assess client fit.
• Guide the conversation to build trust and clarity.

Sometimes improving sales conversations is more effective than generating more leads.

"So many people spend so much money, I feel like on marketing, right? And there's this, there's a difference between marketing and sales. And you really want to make sure that you're prepared in those sales conversations when you have the opportunity to do that."

Takeaway:

• Enhance your sales conversations to convert existing leads.
• Invest time in sales skills, not just lead generation.
• Understand the distinction between marketing and sales activities.

Focusing on key customer outcomes can enhance your sales interactions.

"So we always want to circle everything that we talk about up to one of three things. How are we helping them save time, right, or save money? How are we helping them reduce risk or reduce uncertainty? And then how are we helping someone grow their income or grow their certainty, right?"

Takeaway:

• Emphasize how you save customers time or money.
• Address their concerns by reducing risk or uncertainty.
• Highlight opportunities for growth and increased confidence.

Incorporating emotion into your sales strategy can significantly impact your results.

"And we have been taught to take feelings out of selling. We've been taught to take emotion out of it. And what I teach is the exact opposite, you need to lean into your emotion. Emotion is actually what people take action off of, what moves people, what, you know, what they buy off of."

Takeaway:

• Leverage emotions to motivate customer decisions.
• Emotional selling helps customers connect with your offering.
• Don't shy away from expressing feelings in your messaging.

Embracing authenticity in your sales approach can help build stronger relationships and increase conversions.

"I help female entrepreneurs really sell more by leaning into their authenticity and making those sales conversations and processes not feel so icky. I want it to feel like you're having coffee with your best girlfriend."

Takeaway:

• Be yourself in sales conversations to build genuine connections.
• Authenticity removes the pressure and awkwardness in sales.
• Customers appreciate sincere and honest interactions.