Identifying and addressing email marketing risks early can prevent larger issues and enhance performance.

“It really allows members to be able to help identify risk for their organization earlier on than they normally would be having the power of group thought to be able to identify those risks and to have the ability to quantify them to bring them back to their organization, I think, is very powerful.”

Takeaway:• Early risk identification prevents potential problems.• Collaborative insights enhance risk management.• Proactively addressing risks improves campaign performance.

Continuous learning is vital to stay ahead of industry changes and improve email marketing performance.

“The industry changes. And so you have to kind of stay on top of that as it changes as well... being a good sender, I mean, there's so much involved... you have to kind of stay on top of that as it changes as well.”

Takeaway:• Stay updated with industry trends and best practices.• Adapt to changes to maintain effectiveness.• Embrace lifelong learning for sustained success.

Being part of a supportive community can alleviate the challenges and negativity often faced in email marketing.

“I think one of the biggest takeaways that I've gotten from Mog is it's like having this nest that everyone is supportive and everyone's there to help and to foster this environment. That is the exact opposite of what we deal with in our daily lives... It's like a life rope and it is so refreshing.”

Takeaway:• Joining communities offers support and encouragement.• Shared experiences help overcome industry challenges.• Positive environments foster professional growth.

Email practices play a crucial role in protecting your brand and customer trust.

“The concept is to truly protect that entire entity... stakeholders for brand include everything from a marketing team to senior leadership to security, privacy, legal, and everybody is invested and needs to work together in order to protect the brand from abuse and protect the employees, protect the perception of how the brand is perceived by general people and customers.”

Takeaway:• Recognize that email practices impact overall brand perception.• Ensure cross-functional collaboration to maintain brand integrity.• Proactively address email abuse to protect customers and reputation.

Communicating the importance of email best practices to leadership is essential for securing support and resources.

“We're able to develop these conversations about how to address these types of topics with leadership to make sure that we are trying to follow best sending practices while coming up with a business argument to go ahead and support that and really be able to explain to the organization, to articulate to them, why it's important to follow best sending practices and what the return on investment actually is.”

Takeaway:• Present a business case linking best practices to ROI.• Articulate the risks of not following best practices.• Foster open communication between teams and leadership.

Collaborating with industry peers can provide invaluable support and insights for improving email marketing strategies.

“Talk to other folks in the industry as well. And that's what Mog is all about is that collaborative sort of coming together where we can share ideas and really discuss like, what are we seeing or is anyone else seeing this... And that will really help you become a better sender.”

Takeaway:• Engage with industry groups to share experiences and best practices.• Collaboration can help you identify and solve common challenges.• Building relationships with peers enhances your knowledge and skills.

Small brands often face challenges in email marketing due to limited resources, but there are strategies they can adopt to enhance their effectiveness.

“We constantly think about... the smaller mom and pops of the world because... when you are a starting business, it's extremely overwhelming to take the steps necessary to be successful... And so that's what we really try to look at is really break that down to smaller digestible chunks so they can absorb it a little easier.”

Takeaway:• Start with fundamental best practices to build a strong foundation.• Break down email marketing into simple, manageable tasks.• Leverage available resources and communities for support.

Adhering to email best practices is crucial for any marketer aiming to improve campaign performance and protect their brand reputation.

“As long as you can follow best practices, you're at least starting off on the right foot, right? And that gives you that ability to be better going forward as well and probably living outside what we call best practices and really being the best you possibly can be.”

Takeaway:• Following best practices enhances your email deliverability and reputation.• Accessing available resources helps you stay updated on industry standards.• Commit to continuous improvement beyond basic best practices.