If your current methods aren't yielding results, it's time to reassess and take action.

'Am I being strategic about the moves that I'm making, the relationships I'm building? Is it actually going to move my business forward? And if the answer is no, then you have to make a change.'

Takeaway:

• Evaluate the effectiveness of your current strategies regularly.
• Be willing to change tactics if they're not producing desired outcomes.
• Strategic planning and assessment are crucial for growth.

Waiting for organic reach can be slow; being strategic can expedite growth.

'That's how you stop waiting for organic reach to maybe hopefully finally notice you. Strategic proximity changes everything.'

Takeaway:

• Use targeted strategies to gain visibility rather than hoping for organic reach.
• Leverage relationships and strategic placement to increase exposure.
• Proactive efforts can yield faster results than passively waiting.

Building a comprehensive strategy enhances your authority more than sporadic content.

'We don't just create content, we create visibility ecosystems. We build movements around real relationships and real strategy.'

Takeaway:

• Develop a holistic approach to visibility that includes relationships and strategic planning.
• Focus on long-term growth rather than short-term content bursts.
• Crafting a visibility ecosystem leads to sustained success.

If you can't find opportunities, creating your own can be a powerful strategy.

'And if there's not a seat available yet, you build your own fucking table and you make it so good, they wish they'd invited you sooner.'

Takeaway:

• Take initiative to create your own platforms or events.
• Demonstrate value that attracts your desired audience and collaborators.
• Be proactive in establishing your presence in the industry.

Relying solely on Instagram may limit your reach in today's marketing landscape.

'And spoiler, Instagram isn't enough, not anymore.'

Takeaway:

• Diversify your marketing channels beyond Instagram.
• Explore other platforms and methods to reach your audience.
• Engage in strategies that provide more targeted exposure.

Being in environments where influential connections happen can rapidly grow your email list.

'And lastly, you can invest in spaces that put you alongside people who will open doors for you when you're not in the room. That's the shit that moves business forward. That's how you collapse timelines.'

Takeaway:

• Investing in the right communities can lead to valuable partnerships.
• Surround yourself with individuals who can advocate for you.
• Strategic networking can significantly speed up your business growth.

Simply increasing the quantity of your posts isn't enough to improve your marketing results.

'So, if your strategy is just post more, I love you, but it's lazy and it's broken. Mindlessly posting is not a strategy.'

Takeaway:

• Develop a strategic plan for your content rather than posting without purpose.
• Ensure each post has a clear goal and targets your desired audience.
• Quality over quantity leads to better conversions.

Accessing the right networks can significantly boost your email marketing success.

'So here are some ways that you can find the right circles. Number one, you can guest speak in aligned masterminds and memberships and existing communities. Number 2, you can pitch yourself for curated bundles, summits, and collaborative launches.'

Takeaway:

• Guest speaking in relevant communities can expand your audience.
• Participating in curated events increases your visibility among targeted audiences.
• Building authentic relationships with industry leaders opens doors.

Increasing the volume of your content won't necessarily improve your email marketing results; being known by the right people does.

'Visibility isn't about volume, it's about proximity. It's about being known by the right people, not everyone. It's about relationships, not random reach.'

Takeaway:

• Cultivate relationships with your target audience for better engagement.
• Focus on connecting with key individuals who can amplify your reach.
• Prioritize meaningful interactions over widespread but shallow exposure.

Creating more content isn't the key to improving your email campaigns; connecting with the right audience is essential.

'Content without the right audience is just noise. Content without connection is a waste of your fucking time.'

Takeaway:

• Focus on building relationships with your target audience rather than producing endless content.
• Ensure your content reaches the right people to maximize its impact.
• Prioritize quality connections over quantity of content.