Managing different subscriber segments can optimize engagement. Here's a way to tailor your campaigns.

'For anybody who doesn't register for the webinar, I would put them into another campaign which is a register for interest.'

Takeaway:

• Segment subscribers based on actions (e.g., webinar registration).
• Create specific campaigns for different segments to increase relevance.
• Continuously nurture all segments with appropriate messages.

Offering personal time can be tempting as a bonus, but is it the best approach? Here's a perspective.

'I wouldn't always suggest like offering your time as a reason to buy now. Like that's not always a good thing to do. It's I think people default to.'

Takeaway:

• Be cautious about offering your personal time as an incentive.
• Consider scalable bonuses that don't require more of your time.
• Focus on providing value without overextending yourself.

Limited-time or limited-spot offers can boost urgency. Here's how to effectively communicate them.

'I always like the idea of selling stuff out. So I would rather... put in a smaller number of people that it's open to because you get a sellout.'

Takeaway:

• Limit availability to create scarcity and urgency.
• Announce when programs are sold out to encourage early sign-ups.
• Use genuine scarcity to drive action, not artificial limitations.

Subject lines can make or break your email open rates. Here's an example of an effective one.

'Here's a subject line I sent out the other day, which was what I really think... I think this really appeals to people thinking, hang on. What does he really think?'

Takeaway:

• Use curiosity-inducing subject lines to increase open rates.
• Emphasize key words to grab attention (e.g., capitalizing 'REALLY').
• Consider what will intrigue your audience and prompt them to open.

Following up after webinars can convert more attendees into customers. Here's an effective follow-up strategy.

'You'll want a whole email follow up sequence... which is very robust, very, very works very, very well.'

Takeaway:

• Implement a comprehensive email follow-up sequence after webinars.
• Tailor messages to address objections and reinforce value.
• Don't forget to follow up with those who didn't register or attend.

Live webinars are great, but automating them can scale your efforts. Here's why automating your webinar might be beneficial.

'So what I would say is the master class or the webinar registration... you want to automate that thing... And now that webinar is running on autopilot.'

Takeaway:

• Automate webinars to reach a wider audience without extra time investment.
• Use automated webinars to consistently generate leads and sales.
• Ensure the webinar replaces the 'register for interest' step in your funnel.

Getting people to act now for an offer that's months away can be tough. Here's how to create urgency regardless of timing.

'You have to have a reason to act now... So you're gonna have to have different reasons to act now if it's a long time before class starts versus it's not very long.'

Takeaway:

• Offer extended payment plans when the program starts later.
• Provide bonuses or immediate value for early sign-ups.
• Highlight limited spots to encourage immediate action.

Building targeted segments can increase engagement and conversions. Here's how segmenting with an interest list helps.

'We want to really get them to segment themselves and we have a bunch of people who've said, oh, I want to hear about this... You want to have a different automation which follows up with them.'

Takeaway:

• Encourage subscribers to opt-in again for specific offers.
• Segment based on interests to send more relevant follow-ups.
• Increase engagement by targeting content to interested subscribers.

Leveraging every email you send is crucial. One way is by using a Super Signature to promote your offers consistently.

'One of them is you could have a link in your super signature, the signature at the bottom of your emails all the time. Hey, this is open for enrollment, go and check it out.'

Takeaway:

• Add a Super Signature to all your emails to promote key offers.
• Include links to your current programs or promotions.
• Tailor the Super Signature for different audiences.

Selling live cohort programs can be challenging when you're limited to open and close enrollment periods. But here's a strategy to keep sales coming in all year.

'The main crux is basically to have it so people can enroll in the program at any time... So you can book your spot now and that's the overarching sort of mechanism we're gonna use.'

Takeaway:

• Create an evergreen enrollment process where sales can be made at any time.
• Communicate upcoming cohort dates and allow early sign-ups.
• Use urgency by highlighting limited spots and upcoming start dates.