“So don't do that... It's more important to convince me that you can do this... Tell them your secret sauce.”

• Be transparent about how your solution works.
• Provide insights into your unique approach.
• Build trust by sharing valuable information.

“One child going to bed hungry is a tragedy. 1 million children going to bed hungry is a statistic.”

• Leverage emotional storytelling to connect with your audience.
• Humanize your message to make it more impactful.
• Use stories to illustrate your point instead of relying solely on data.

“It's more important to convince me that you can do this... You're making a mistake, dude... That's how much it cost you.”

• Focus on how you can solve the recipient's problem.
• Avoid language that blames or criticizes the recipient.
• Offer constructive insights rather than pointing out faults.

“As soon as you do the stats, people become less empathic and then there's this less of a connection. And so why would you want that?”

• Balance data with relatable content to maintain engagement.
• Use statistics sparingly and only when they enhance your message.
• Remember that stories often resonate more than numbers.

“I would suggest other things as well... build on you... and the number of clients you served... So for you specifically, I definitely build on you... maybe not a link but like a thing like, you know, it would be like .com you know, kicking us since 2013...”

• Include elements in your signature that establish authority.
• Use social proof like client numbers or years in business.
• Avoid clutter; focus on information that enhances credibility.

“It is more important to convince me that you can do this and I will connect the dots... The magic in this is how they're able to reduce employee churn. I don't know how you do it.”

• Clearly explain how your product or service provides value.
• Don't expect prospects to infer benefits without proper explanation.
• Highlight the unique aspects of your solution.

“I don't hate that they said how many open positions but it's not enough of a sentence... Let's see, Jeremy, given, you know, there's... don't say over 12 just say like, you know, given there's 12 open positions on your job portal, you know, right now we can connect this.”

• Use specific details to show you've researched your prospect.
• Tailor your message to address their unique situation.
• Small adjustments can make your email feel more personal and relevant.

“Don't do that. Don't teach your people that you want to sell to something that's the wrong... you know, sit down and learn something, write this down... You're just telling me I'm doing it way wrong, and you're telling me something that I know.”

• Address your prospects respectfully, acknowledging their expertise.
• Avoid making assumptions about their current performance.
• Focus on offering help rather than pointing out their mistakes.

“There is a study that... in donation, like you could say two story, you could say like, oh Polio Lily who grew up, whatever, like it's an emotional story and then lots of 1 million children. Exactly. You do the stats and it's just like as soon as you do the stats, people become less emphatic and then there's this less of a connection.”

• Using statistics can reduce empathy and weaken emotional connection.
• Personal stories may be more effective than numbers in engaging your audience.
• Consider balancing stats with emotional appeal to enhance impact.

“I hate it. I hate it. Like everyone hates math anyway. I'm the only geek in this town. Just, no, no, it's not about that. It's, it's about this... Do the math and the rest of this smells like, isn't it obvious that you'd save so much money this way? You're clearly doing it wrong 300 grand.”

• Don’t use subject lines that might come off as condescending or patronizing.
• Choose subject lines that are relevant and engaging to your audience.
• Avoid subject lines that could make recipients defensive or uninterested.