'When you're collecting this data, it doesn't all have to be at once. It could be like a two-step... or collect some of this information only once they've bought something.'

• Gather more data during various interactions to personalize effectively.
• Avoid overwhelming subscribers by collecting data incrementally.

'So here's my subject line of the week: it's just the number 3 and then the word times—3 times. It's got so much curiosity.'

• Use brief and intriguing subject lines to entice recipients to open emails.
• Curiosity-driven subject lines can stand out in crowded inboxes.

'Imagine... it says, Hey, Happy Wednesday. I was just thinking... It makes it feel like this is happening now.'

• Merge in day or month fields to give automated emails a timely feel.
• Timely personalization increases urgency and reader attention.

'I can send an email that says, Hey, since we met through [Source], I thought that…'

• Use lead source information to personalize emails and strengthen connection.
• Tailor content based on how subscribers joined your list.

'You could send an email out which is like Warning [City] residents from your lawn company.'

• Leverage subscribers' city or region to create localized email campaigns.
• Personalized location-based messages can increase engagement.

'The subject line is, Are you wasting your [Platform Name] subscription?... It's really powerful because it is personalized.'

• Ask subscribers which platform they use to send them platform-specific content.
• Personalized subject lines can significantly improve open rates.

'Find out the name of their main product... you can have an email that says, Here’s the master plan to double the sales of [Product Name].'

• Collect subscribers' product names to tailor your messaging directly to their offerings.
• Personalized content demonstrates understanding of subscribers' needs.

'You can really spice up some emails. You can be like... Can you imagine what Mrs. [Last Name] would say if you brought home an extra...?'

• Use last names to reference family or create personalized scenarios.
• Adding extra fields like last name can improve email quality and engagement.

'One of the things I like to do is put their name mid sentence. So I'll think of a sentence like... I was wondering to myself, what if I could do this for [First Name]'s family?'

• Embed names within sentences to make the content feel more personal.
• Use names in creative ways to engage the reader's attention.

'People are sort of blind to that now. In fact, when someone joins your email list, don't use their name in the first few emails because it's completely invisible at that point. It really isn't serving any purpose.'

• Avoid using the recipient's first name in the initial emails; save it for later when it has more impact.
• Personalization should feel genuine and relevant, not just a token gesture.