The more value there is in an email, by the way, and the less asy sell lines, the less that you're gonna get into the in the primary tab, not into the promotions tab.

• Create value-led emails to improve deliverability.
• Avoid heavy sales language that triggers spam filters.
• Engage readers with useful content rather than constant pitches.

It's only social proof if it is proved, if it's proof, if it's proven... Make sure you prove it.

• Use screenshots or tangible evidence to support claims.
• Avoid making unverified statements about your success.
• Authentic proof increases trust and conversion.

Drop a photo of you and a celeb into your email, but then tell the story... You borrow some of their credibility.

• Include images with industry influencers your audience respects.
• Provide context to avoid appearing as just name-dropping.
• Leverage these associations to enhance perceived authority.

When you talk about how long you've been doing something, you've got to express why that is a benefit to their success today.

• Connect your experience directly to customer benefits.
• Avoid appearing outdated by explaining relevance.
• Use your longevity to build authority and trust.

We've already had 612 people look at, uh, check out the preview page... It is showing that other people are interested. That is social external proof.

• Share the number of positive reviews your product has received.
• Include screenshots to prove the authenticity of reviews.
• Highlighting reviews from varied sources amplifies trust.

One of the most brilliant reasons that I absolutely love using is, the reason for the discount is because I'm collecting new testimonials. What does that do? It gives you a really valid reason for dropping the price.

• Always offer a clear reason when providing discounts.
• Using testimonial collection as a reason enhances the product's perceived value.
• A valid reason prevents customers from devaluing your product.

A really powerful one is to show the number of people who are interested. So, hey, we've got, uh, we're gonna be opening the program very, very soon. We've got 3,226 people interested in the program.

• Highlight the number of people on your waitlist or interested in your product.
• Create a sense of demand and popularity to boost credibility.
• Use specific numbers for greater impact.

There are seven different types of social proof, and they all do different things. Each of them resonates with a different type of person, and they all achieve very different outcomes.

• Diversify your social proof beyond testimonials to reach various audience segments.
• Each type of social proof serves a different purpose and resonates differently.
• Implementing multiple types enhances credibility and trust.

When you tell a case study and when you show that before picture, your audience has to identify with the before picture. So never degrade, never downgrade and talk down to and spit on... Don't do that.

• Build your case study's 'before' picture in a way that your audience sees themselves.
• Avoid negative portrayals that alienate potential customers.
• Use stories to create emotional engagement without diminishing the subject.

Don't just slap a testimonial and be like, 'Hey, this course is awesome, here's what Maggie said.' Give a lesson, give something of value in that email, even when there's a testimonial.

• Integrate testimonials into your emails by highlighting specific elements that provide value.
• Focus on one key point from the testimonial to make your email more engaging.
• Ensure the testimonial adds value to the reader, not just praises your product.