Opening: Understanding how your list size impacts revenue helps in setting realistic growth and income goals.

Quote:

"So this again is really important. So you can see and start to make predictions about how well your business is going to grow in the coming year because we see how we're growing, we can start to predict how much more revenue we will earn."

Takeaway:

• Larger list size generally leads to higher potential revenue.
• Focus on quality list growth to maximize revenue per subscriber.
• Use growth rate data to inform marketing strategies and investments.

Opening: Having accurate tracking in place is essential for measuring the true impact of your email marketing efforts.

Quote:

"So if you don't have this set up, a way to be able to track how, where your money is coming from, I would say this is a strong time to make sure you've got that set up."

Takeaway:

• Ensure UTM tracking and analytics are properly configured.
• Accurate data allows for better decision-making and strategy adjustments.
• Helps attribute sales to the correct marketing activities.

Opening: Improving email conversion rates boosts sales without necessarily increasing your list size.

Quote:

"So if you are curious about how to increase your conversion rates, I would recommend checking out episode 86. I've got some great advice there all about how to increase conversions."

Takeaway:

• Optimize email content and calls-to-action to drive more conversions.
• Analyze past campaigns to identify what works best with your audience.
• Even small increases in conversion rate can significantly impact revenue.

Opening: Comparing your email metrics with other channels helps determine where to focus your marketing efforts for maximum ROI.

Quote:

"And it's also handy to use this and look at this in line with the other marketing efforts and compare the ROI on those as well. So it's interesting to see exactly how it stacks up to everything else."

Takeaway:

• Assessing ROI across channels reveals which are most effective.
• Helps allocate resources to the most profitable marketing activities.
• Email marketing often provides higher ROI, emphasizing its value.

Opening: Using your email metrics to predict future revenue enables strategic planning and goal setting.

Quote:

"So the next thing step you might want to take here once you've got these numbers is to look at your predicted revenue. So this can be just from your email marketing or if you know everyone comes through your email marketing, it's like how to calculate your business revenue for the next financial year."

Takeaway:

• Apply your list growth rate and revenue per subscriber to forecast future earnings.
• Helps set realistic goals and budgets for your marketing efforts.
• Encourages strategic thinking about how to increase growth and conversions.

Opening: Tracking your list growth rate helps you understand how effectively you are acquiring new subscribers.

Quote:

"So this is how well your email list has grown over the years. So all we need to find out here is the current number of subscribers. Then we want to find out the number of subscribers at the same time last year. You take the current number minus the past number and then divide that result by the past number, then you just multiply that by 100 to get a percentage."

Takeaway:

• Calculate list growth rate to evaluate how your email list is expanding.
• Helps in predicting future revenue and planning list-building strategies.
• Identify periods of significant growth to replicate successful tactics.

Opening: Understanding your email conversion rate to sales shows how effective your emails are at generating revenue.

Quote:

"The third metric to calculate is your conversion rate. And in this specific scenario, I'm talking about the conversion rate to sale. So we take the unique number of purchases divided by the number of subscribers, and that will give us our conversion rate."

Takeaway:

• Calculate conversion rate by dividing unique purchases by total subscribers.
• Helps determine what percentage of your list converts to paying customers.
• Use this metric to assess and improve your sales strategies.

Opening: Knowing how much revenue each subscriber brings helps in assessing the value of your email list and planning list growth strategies.

Quote:

"Basically, this is where we are figuring out how much each subscriber on your list is worth. Very simple. We just take your revenue you've already figured that out now. So your revenue that you have earned divided by the number of subscribers you have, and this equals your RPS revenue per subscriber."

Takeaway:

• Revenue per Subscriber (RPS) helps determine the financial value of each subscriber.
• Use RPS to decide if investing in list growth strategies like ads is cost-effective.
• Calculating RPS aids in predicting future revenue based on list size.

Opening: Calculating the Return on Investment (ROI) of your email marketing helps you understand its profitability and effectiveness.

Quote:

"So we basically want to know exactly how much email marketing is earning you, what it's costing you.

So the number one that I would love you to look at is your return on investment. So this is how much did your email marketing earn you? So your revenue minus your cost, and then divide that result by the cost."

Takeaway:

• Calculate ROI by subtracting your costs from revenue, then dividing by the costs.
• Include all relevant costs like software, support, and ad spend.
• Understanding ROI helps you see the financial impact of your email marketing efforts.

Opening: Knowing which email marketing metrics to track is crucial for understanding and improving the effectiveness of your campaigns.

Quote:

"But the four numbers I'll be talking about in this episode are the big indicators. These are the ones that are really impacting that bottom line.

Ok. So we basically want to know exactly how much email marketing is earning you what it's costing you.

Plus we can use that data to create predictions and budgets for what you can expect in the year to come or the next five years, 10 years. So all that really exciting marketing planning stuff."

Takeaway:

• Focus on the four big indicators: Return on Investment, Revenue per Subscriber, Conversion Rate, and List Growth Rate.
• These metrics directly impact your bottom line and help in strategic planning.
• Measuring these can help predict future performance and set realistic marketing budgets.