It's important for you to like it... people will hate your new name. But the next phase, people will like it so much they will forget that you used to have a different name before.

• Choose a name you are passionate about to drive authentic marketing.
• Initial resistance can be overcome with consistent branding.
• Your confidence in the name strengthens customer perception.

It's extremely important to think about how you name your company... You don't want to call your company something abstract and in another language it's a curse word.

• Research your brand name in multiple languages to avoid offensive meanings.
• Global considerations are vital for international marketing success.
• Prevent potential brand damage by thorough linguistic checks.

Keep it under 12 characters... all the biggest brands in the world, all their names are under 12 characters.

• Short names are easier for customers to remember and type.
• Concise branding can improve email recognition and response rates.
• Simplicity aids in cross-platform marketing efforts.

Three techniques to create the business name for your company... take the main words of your company and add one of those endings: ly, fy, ium, ify, yo.

• Modify key words with catchy suffixes to create unique brand names.
• Combining words can make your brand memorable.
• Be attentive to trends in naming within your industry.

Make your business name unique, unforgettable, and catchy... that sounds easier than you think.

• Use creativity to stand out in the marketplace.
• A unique name boosts brand recognition and email open rates.
• Memorable names are more likely to be shared, enhancing marketing reach.

It's extremely important to make sure that there is still a domain available for the name... Ideally, you'd still want to get something with .com.

• Secure a .com domain to establish credibility and trust.
• A matching domain simplifies marketing efforts and customer access.
• Early domain registration avoids future complications.

The same thing with Email Marketing NYC. People were constantly asking me if we do business only in New York or are we able to serve companies in other states?

• A location-specific name may restrict your brand's potential growth.
• It's important to choose a name that reflects your broader market.
• A more general name can enhance your email marketing's reach and effectiveness.

I need to have a trademark to take down those companies... So we registered our trademark, and we got approved. It's extremely important for you... at least check that there's nobody there.

• Verify your brand name isn't already trademarked to avoid infringement.
• Registering your trademark protects your brand identity.
• Legal issues can negatively impact your marketing campaigns.

I actually have a story about it... If you live in the US or anywhere close to Starbucks, go to Starbucks and, and if they ask you what is your name, tell them this name and see if they spell it correctly.

• Test your brand name in real-life situations to see how it's perceived.
• A name that's hard to pronounce may hinder your marketing efforts.
• Simplify your brand name to enhance customer engagement and trust.

When you're picking up the name it's extremely important to get that thing right. For example, our competitor was called Worth eCommerce, but even for me, with an accent, people heard 'worst' instead of 'worth'.

• Ensure your brand name is easy to pronounce and spell to avoid confusion.
• Unusual spellings can lead to miscommunication and misperception in your marketing.
• A clear and straightforward name enhances brand recognition and email engagement.