'I will do it for 7 to 14 days and get my own data. So for example, when I heard you say that send an email every single day. I fell off my chair... but I committed to doing everything that you suggested.'

• Gathering personal data helps validate the effectiveness of new strategies.
• Karishma tested daily emails and observed significant improvements.
• Making decisions based on your data ensures strategies are tailored to your audience.

'I was of the belief that you had to like nurture them, nurture them, nurture them to infinity before they would buy something. And I was so scared as I was implementing that because I was doing something so different than what I had heard in the past.'

• Testing new approaches can reveal more effective methods.
• Karishma overcame her hesitation and achieved better results with different strategies.
• Questioning assumptions can lead to growth and improved performance.

'People don't want more emails, but they do need the solution to their problems. So what they want and what they need is very different.'

• Providing consistent value addresses subscribers' needs, even in corporate settings.
• Karishma's increased email frequency led to higher engagement among corporate professionals.
• The key is delivering content that solves problems and meets audience needs.

'The way you connected with the niche because it's not just about randomly documenting your life and sharing it with all. No one wants to hear what I did this morning or what I ate this morning, right?'

• Effective storytelling connects personal experiences to audience interests.
• Karishma learned to craft stories that are relevant and engaging to her subscribers.
• Storytelling should be purposeful and tied to the message you're conveying.

'When I'm watching the training... my goal isn't to finish it. My goal is to learn from it.'

• Taking time to thoroughly understand training materials leads to better implementation.
• Karishma watches training sessions in small increments, focusing on absorption.
• Prioritizing learning over completion enhances skill development.

'When I'm going through a training, I don't watch the training with a filter on that what kind of a variation can I do or does this apply to me or does it not apply to me? Should I do this? Should I not? I am an absolute sponge.'

• Implementing strategies exactly as taught allows you to accurately assess their effectiveness.
• Karishma emphasizes the importance of being a good student and reserving judgment until after testing.
• Modifications can be made later based on data-driven insights.

'I did, I went through the click tricks, that was a small training. I applied that. But I took the revival campaign and I just went to work with it.'

• Using re-engagement campaigns can revitalize an inactive subscriber base.
• Karishma saw significant results by applying a structured revival campaign.
• Re-engagement strategies can lead to higher open rates and renewed interest.

'I got 63 sales, 63 people bought. The campaign I ran previous to that, I had 5 sales.'

• Implementing targeted email campaigns can boost sales significantly.
• Karishma increased her sales from 5 to 63 by using specialized email strategies.
• Crafting campaigns with clear calls to action and engaging content drives conversions.

'I have people messaging me about how amazing my emails were and how they wanted to, uh, they looked forward to opening my emails, just very stark contrast from the unsubs that I used to get earlier.'

• Shorter, more digestible emails encourage subscribers to read and engage.
• Karishma's shift to shorter emails led to positive feedback from her audience.
• Simplifying email content can enhance the reader's experience and connection.

'I send 20 emails a month now. I send an email 2 a month up from, so you are sending 10 times more emails and you are getting less unsubscribes.'

• Sending more frequent, valuable emails can increase open rates and reduce unsubscribes.
• Karishma saw her unsubscribes drop from 4-5 per month to just 2, even while increasing email frequency.
• Corporate professionals appreciate consistent, helpful content, contrary to the belief that they dislike frequent emails.