Strategically using emojis in subject lines can capture attention and convey benefits.

So here's one for you, which is this page is, and then I've got the, it's like a bag of money. It's like a little yellow bag with a dollar sign on. Then it's the, and then in parentheses, copy mine. So essentially if it was all in words, it would say this page is money parentheses, copy mine. But I've used a bag of money emoji...

Takeaway:

• Emojis can make subject lines stand out in crowded inboxes.
• Using relevant emojis conveys meaning quickly.
• Creative subject lines with emojis can increase open rates.

Developing daily habits around emailing can make consistent communication effortless.

Habits are hard for you to get into if you don't do them every day as well. Like the reason you brush your teeth every day is because you do it every day... It's easy to do every single day.

Takeaway:

• Daily habits make consistent emailing more manageable.
• Regular routines ensure you stay connected with your audience.
• Habitual emailing can lead to better long-term engagement.

Including a special weekly newsletter can boost engagement and give subscribers something to look forward to.

There is an additional thing you can do, which I'm seeing a really interesting uptick on. It's something I would definitely consider doing and it's been on my radar for the last few months to maybe introduce a special email each week, which is more like a newsletter style with different sections in it...

Takeaway:

• A weekly newsletter offers more value to subscribers.
• Special content can increase anticipation and engagement.
• Consistent, valuable newsletters strengthen subscriber relationships.

Regular emailing helps email providers recognize your messages, improving inbox placement.

...if you're emailing less than three times a week, it's very difficult for Gmail and all of its, you know, all of its band of merry men and women to really become certain or have any confidence in how good your emails are or not. So if you give it more ammunition, if you give it more proof, more emails right, then you are gonna have better placement in the inbox.

Takeaway:

• Frequent emails help email providers assess your sender reputation.
• Increased email volume can lead to better inbox placement.
• Consistency in emailing supports higher deliverability rates.

Honoring your promotion deadlines builds trust and emphasizes the value of your offers.

The thing we'll often do the day after a launch or a day after the offer closes is I'll send one more email that next day, which says just so you know, that offer is now closed and that just reminds people for the next time we open the cart. Oh, when they say that thing, that their things close and they are over, they actually mean it...

Takeaway:

• Communicating closure of offers reinforces credibility.
• It conditions customers to take future deadlines seriously.
• Upholding deadlines benefits both you and your customers.

Sending several reminders on the final day can prevent potential customers from missing out on your offer.

Apart from the last day, when I'll generally do three emails on the last day, depending on what time the offer closes. I'll do an early one on that morning of the last day saying who today is the last day. Then I'll do one in the middle of the day. Go no time. Now you run out and I'll do one final one just one hour before the offer closes.

Takeaway:

• Multiple emails on the last day create urgency.
• Timing your emails strategically increases conversions.
• Final reminders can reduce post-deadline regrets from customers.

Strategically sending emails during a promotion can increase conversions and minimize missed opportunities.

So what is the frequency for promotional emails and the frequency that I tend to use is I'll do two emails on the day, on the same day of the offer opening of announcing the offer. The early one will be very much like, hey, I've just announced this thing later in that day, much later in the day, you know, six or eight or 10 hours later. I'll, I'll email saying, oh, here's a bit more detail and then I'll probably email once a day for the rest of the promotion.

Takeaway:

• Send multiple emails on launch day to capture attention.
• Provide initial announcement and follow up with more details later.
• Maintain daily emails during the promotion to keep momentum.

Establishing a daily email routine can strengthen your habits and improve your relationship with subscribers.

I mail seven days a week and sometimes on a Friday, I'll schedule the ones that go out on Saturday and Sunday. Not always, not that often. Actually, mostly I'm doing it in real time because I've just linked the habit of writing an email every day to make my first cup of tea of the day.

Takeaway:

• Forming a daily email habit can make consistent communication easier.
• Daily emails keep you continuously connected with your audience.
• Linking email writing to daily routines helps maintain consistency.

Sending emails less than three times a week can lead to your audience forgetting who you are, impacting engagement and deliverability.

The problem with emailing any less than three times a week is that people will forget who you are because we are all on so many people's email list. Right. How many times do you get an email each week where you go? I can't even quite remember. Have I gotten that person's list or who that person is or what they do and what they help with.

Takeaway:

• Emailing at least three times a week maintains familiarity with your subscribers.
• Frequent emails improve deliverability by signaling engagement to email providers.
• Consistent communication keeps your brand top of mind.

Email frequency plays a pivotal role in keeping your audience engaged and ensuring your messages reach the inbox.

I think there are kind of two different types of frequency. One of them is what we're going to call launch or offer frequency and that is when you are promoting, right? It's like promo time, promo frequency. It's when you're promoting something, maybe you've got a new class coming up, a new webinar, a new master class, a new course, a new program, a new service that you're offering and launching.

Takeaway:

• Understand the difference between maintenance mode and promotional mode in email frequency.
• Adapt your email sending strategy based on your goals.
• Properly managing email frequency can enhance deliverability and keep your audience connected.