Opening: Well-designed pins are crucial for attracting clicks and conversions on Pinterest.

"I want you to sit down and design 2 to 3 images per week just for your opt-in, and I want you to position it from different ways... Writing really solid headlines for those, putting those on the pin itself, injecting a stock photo of some sort... And that becomes your Pinterest image."

Takeaway:

• Create multiple pin designs to test what resonates with your audience.
• Use compelling headlines and visuals to entice clicks.
• Showcase what users will receive to increase opt-in rates.

Opening: Leveraging Pinterest as a search engine can connect you with users actively seeking your content.

"One of the things that Pinterest does really well is they incorporate the search engine into everything that they do... You're not hoping that people are going to see your content. People are gonna see it when they find it through search."

Takeaway:

• Optimize pins with relevant keywords to improve search visibility.
• Focus on user intent to create content that meets their needs.
• Use Pinterest's search features to reach an engaged audience.

Opening: Exploring the potential reach on Pinterest can inform your marketing strategy choices.

"The reach on Pinterest is almost so, almost like 10x what she gets on Instagram... The possibilities for reach, brand awareness, you know, traffic to your sites... It's just so much better in a lot of ways than social media platforms."

Takeaway:

• Pinterest can significantly amplify your content's visibility.
• A higher reach can lead to increased email sign-ups and conversions.
• Pinterest's search-based nature enhances long-term content discovery.

Opening: Understanding the ease of use of Pinterest's ad platform can encourage marketers to explore it.

"It's almost like the Apple to Android comparison that I like to make... Overall, I think Pinterest is a lot simpler to use... The campaign is literally your campaign name and your budget and your start date."

Takeaway:

• Pinterest's ad manager is straightforward and less complex than Meta's.
• Setting up campaigns is simplified, saving time and reducing confusion.
• The platform offers clear insights into where conversions are coming from.

Opening: Pinterest ads can be a cost-effective way to grow your email list with targeted strategies.

"Pinterest ads could be a really good way depending on your niche to do so... The methodology I like to use is because you're going to be finding cold people to get on your email list, I like to set up a campaign with some interests and some keywords related to my offer."

Takeaway:

• Use interest and keyword targeting to reach potential subscribers.
• Start with a budget that allows for adequate testing, such as $10 a day.
• Monitor and adjust your campaigns based on performance data.

Opening: Deciding the right time to incorporate Pinterest into your marketing strategy can amplify your email list growth.

"If you just can't get traction on social media, if you just feel like you need to add in a different methodology of growing your email list, then looking at a search-based platform like Pinterest is an option... If you have maybe an hour a week to sit down... I think it's a good time to start."

Takeaway:

• Pinterest is valuable when seeking alternatives to traditional social media.
• Even with limited time, consistent effort on Pinterest can yield results.
• Using Pinterest early can tap into new audiences and grow your email list.

Opening: Understanding the importance of having a website can impact the success of your Pinterest marketing efforts.

"I really do think that you need a website to send people to. Because people on Pinterest specifically have been trained from the beginning to go to websites... If you have a place that you can send them, A, it's gonna build trust a lot faster, and B, they're going to then be able to see everything else on your website that you might offer."

Takeaway:

• A website enhances credibility when users click through from Pinterest.
• Websites allow for trust-building and deeper engagement with your audience.
• Having a dedicated space online increases opportunities for conversions.

Opening: Maximizing the lifespan of your content on Pinterest involves reusing, repurposing, and recycling your pins strategically.

"So taking the older pins that you created in the past and reusing them, I like to use a reuse, repurpose, recycle method. So recycling would obviously be, you know, taking part of it and maybe implementing something else into it... Reusing it would be like... redirecting that same image to a blog post."

Takeaway:

• Recycle old pins by updating visuals or messaging to keep content fresh.
• Repurpose pins by changing their destination URLs to promote different content.
• Reuse pins strategically after a period, such as 90 days, to reach new audiences.

Opening: Creating consistent and effective pins can save time and increase engagement on Pinterest.

"I want you to get templates in place that you can easily use. This is going to save you hours of time because I don't want you to have to sit down and design pins... So I want you to sit down and design 2 to 3 images per week just for your opt-in, and I want you to position it from different ways."

Takeaway:

• Develop a set of pin templates to streamline your design process.
• Focus on crafting compelling headlines and visuals for your opt-ins.
• Consistency in pin design can enhance brand recognition on Pinterest.

Opening: Growing an email list is essential for email marketers, and leveraging Pinterest can be a powerful way to attract subscribers.

"That's really where we can position our free and paid in the form of lead magnets content to people that are already searching for it. So if they're pretty far down the funnel and they're like in consideration or beyond in the customer journey, they are looking for things to download and go to the next step, or to purchase and go to the next step, and that's really where you can fill the gap."

Takeaway:

• Use Pinterest as a search engine to reach users actively seeking your lead magnets.
• Position your opt-ins directly on Pinterest to capture high-intent users.
• Create pins that lead directly to your email sign-up forms to grow your list organically.