Creating a journey in your emails allows subscribers to see the value and trust in what you're offering.

When you have a sequence like this, this was only three emails, you're not going to be overwhelming them with a hard sell right away. Instead, you're creating a journey that gives them time to see the value and trust in what you're offering.

Takeaway:

• Develop email sequences that build over time.
• Avoid overwhelming subscribers with immediate sales pitches.
• Allow time for subscribers to appreciate your offer.

Using stories and sharing values in emails helps foster a deeper connection with your audience.

Another approach is to share relatable tips, something that feels more personal. These kinds of emails foster a connection with your audience.

Takeaway:

• Share personal stories or relatable tips.
• Make your emails feel personal and engaging.
• Build trust through authentic communication.

Moving away from product-focused emails to relationship-centered content is key to modern email marketing.

So again, think about the focus of your emails. Are you focusing on your product pretty exclusively, or can you shift that so it's more relationship-centered content?

Takeaway:

• Evaluate the focus of your current emails.
• Incorporate relationship-building content.
• Balance product promotion with value messaging.

Leading with content that educates, inspires, or entertains can enhance your email marketing effectiveness.

Instead, try leading with content that educates, that inspires, that entertains them, tell a story, share some value, give them a tip or a piece of advice, show them what's possible.

Takeaway:

• Create emails that offer value before selling.
• Use stories and advice to engage your audience.
• Demonstrate possibilities to inspire subscribers.

Investing effort in personalizing your email marketing is crucial for success.

Look, I get that this sounds like work. It is work, right? But look, the way that I see it is that just like that saying, choose your hard, you need to choose what to work on. Anything worth having takes work.

Takeaway:

• Effective email marketing requires effort.
• Personalize content for better engagement.
• Hard work leads to valuable results.

Building connections takes time but is essential for turning subscribers into loyal customers.

Remember, don't get discouraged if it takes a little time to see results. Building these connections takes time but can make all the difference in creating loyal subscribers who eventually become buyers.

Takeaway:

• Be patient and consistent with your email efforts.
• Nurture relationships over seeking immediate sales.
• Loyal subscribers lead to long-term success.

Understanding that it's not our job to push someone to purchase can transform your sales approach.

It's not our job to push somebody to purchase. We are not here to make them ready. We are here to sell to them when they are ready.

Takeaway:

• Focus on being available when customers are ready.
• Consistently offer value and maintain engagement.
• Avoid aggressive sales tactics that can alienate subscribers.

Building mini sales sequences instead of single email blasts can improve sales conversions.

What works now is building a mini sales sequence where you introduce the offer gradually and allow your subscribers to warm up to the idea.

Takeaway:

• Create a sequence of emails introducing your offer over time.
• Start with educational content, share testimonials, then present the offer.
• Allow subscribers time to see the value and build trust.

Shifting from product-focused emails to relationship-centered content can enhance engagement and sales.

However, now emails that perform well are those that focus on building relationships first. You guys hear me talk about this all the time, think of it as a value-first, product-second approach.

Takeaway:

• Provide value before promoting your product.
• Share stories, tips, or advice to build trust.
• Relationship-focused emails foster deeper connections.

Personalized messaging is crucial for connecting with your audience and increasing email conversions.

But today, we're in the era of personalization. People expect content that speaks to them directly, and when it doesn't, they're more likely to scroll past. Here's what's working now: segmenting your list based on your subscribers' interests and engagement.

Takeaway:

• Segment your email list based on interests and engagement.
• Tailor emails to address each segment's unique needs.
• Personalized content increases the chance of conversion.