"One of the first things that we would tell them was just like, well, hey, like, let's get your DMARC policy set up. Let's make sure that you're saying who you are and also what to do if somebody is trying to spoof you and protecting yourself and how much weight that carried with Gmail. So to see that enforcement now is just kind of further establishing the practices that we tried to push in the past."

• Setting up DMARC policies enhances authentication and trust with Gmail.
• Proper DMARC configuration can improve your email deliverability.
• Gmail's enforcement highlights the importance of DMARC.

"We had Ashmore from dmarcian... he kind of talked about it from his perspective too, as their support staff helps implement DMARC policies and getting companies and businesses, big or small, up to compliance... where he and his team will assist with reviewing reports or just going back and breaking down how to get things implemented and set up correctly."

• Seek professional help if you're unsure about DMARC implementation.
• Expert support can ensure your authentication is correctly configured.
• Proper DMARC setup enhances email security and deliverability.

"And of course, like what he was stating also was that the system, of course, is not perfect, but we're trying to get it there. And if there is some false positives or anything like that, his team is there or the support staff is there to assist through the new sender hub that they've been developing. So if you meet all your requirements, you're doing all the right things, but for some reason you still get tagged for some of this, there's a way to reach out and get in contact with them over there and so they can help adjust that reputation or remediate any of those issues that you're seeing."

• Monitor your email deliverability regularly.
• Reach out to support teams if you encounter issues despite following best practices.
• Utilize available tools and resources to resolve deliverability problems.

"If you're sending email, if you're doing anything within the email space, you probably want to talk to somebody. You probably want to seek some advice. You probably want to do some things that are going to allow you to find out what's the good and right way to do it. And those things are two different things. There's a good way to do it. There's a right way to do it. There's a best practice following way to do it. And there's definitely a wrong way to do it."

• Consult experts or resources to understand best practices.
• Implementing best practices improves deliverability and engagement.
• Avoid common pitfalls by educating yourself.

"I'm excited for the future of what's coming up. AI is really big right now. I think I haven't seen anything but like AI updates for all the things, you know, so excited to see how email fits into that world. Apple stuff that's coming out, you know, all those changes that are happening with the inbox, with Apple and their AI policies and how that's going to affect senders and recipients."

• Stay informed about AI advancements and how they impact email marketing.
• Adapt your strategies to align with new technologies.
• Anticipate changes from major players like Apple and Microsoft.

"We're bringing in... the experts, the people implementing, the people that are doing the work behind the scenes to make sure that that's working... collaborating with people like us that are on the sending side, the marketers... But we all need to collaborate to make sure it's done right... we don't want to offend, we don't want to alienate that audience."

• Collaboration with experts keeps you informed about industry changes.
• Working together ensures best practices are followed.
• Protecting your audience should be a shared goal.

"But one of my favorite quotes was in there from Ash saying that for companies that are trying to see about exceptions to this rule from Yahoo and Google... 'I'm just going to say this, exception is just putting off the work till later.'"

• Avoid delaying DMARC implementation; start now to protect your email deliverability.
• Exceptions are temporary; compliance is inevitable.
• Early adoption gives you a competitive edge.

"Chad White... the writer of the 'Email Marketing Rules' book. It was another great person to have... he helped clearly define a little bit about how to use the book and how to use the information within the book to help yourself improve as a sender because this is the entire theme of the podcast."

• Utilize reputable resources like 'Email Marketing Rules' to enhance your email marketing knowledge.
• Continuous learning helps you stay updated with best practices.
• Applying learned strategies can improve your email performance.

"Some of the things that we saw that were exciting... or was kind of like... surprising, was how honest folks were in there just telling us like, 'Hey, yeah, I think we purchase our lists, you know, just throwing it all out there, just doing it wrong and just proud of it.'"

• Avoid purchasing email lists; build your audience organically.
• Always obtain permission before adding someone to your email list.
• Keep your list clean to improve deliverability and engagement.

"We had our next guest from Yahoo come down and talk to us specifically about the enforcement that happened with Google and Yahoo, their collaboration with the DMARC policy, with the one-click unsubscribes... Authentication all the way around, and then also managing your spam threshold to 0.03%, making sure you're under that as well."

• Implement DMARC policies to authenticate your emails and protect your brand.
• Keep your spam complaint rate below 0.03% to maintain deliverability.
• Stay updated with industry changes to avoid deliverability issues.