"There was a major gap that existed between brands' social followings and their owned channels... allowing anyone that wanted to sell stuff to their audience the ability to convert Instagram following into an owned channel."

• Focus on converting social media followers into email or SMS subscribers.
• Use strategies that facilitate movement from social to owned channels.
• Build stronger customer relationships through direct communication.

"That text has to be valuable in some way, whether that's just timely or whether it's actually like, you know, thoughtful content."

• Send SMS messages that offer real value to recipients.
• Avoid over-messaging to prevent unsubscribes.
• Personalize SMS content based on subscriber data.

"It's a really great way that is now fully ROI measurable to get those people back on the text list."

• Leverage giveaways to incentivize SMS opt-ins.
• Collaborate with influencers or brands for greater reach.
• Track effectiveness through ROI measurement.

"Making sure that you're both segmenting the users that have interacted with the campaign on a very granular level and also getting those people into the proper welcome flows if they're new subscribers."

• Segment users based on campaign interactions.
• Ensure new subscribers receive appropriate welcome messages.
• Personalize communications to improve engagement.

"The difference between High Tide and anyone else out there is that High Tide is laser-focused on SMS growth... we make it easy to connect in five minutes and get up and running for a very low cost and high value."

• Select platforms that specialize in SMS list growth.
• Integrate quickly with existing tools for seamless operation.
• Maximize value by focusing on efficient, purpose-built solutions.

"By using engagement-type strategies and campaigns... you can drive those costs dramatically down, and that's one of the most exciting parts about this platform."

• Implement engagement-focused campaigns to attract subscribers.
• Reduce reliance on cost-heavy discount incentives.
• Acquire high-intent subscribers at a lower cost.

"We integrate into Shopify... we map purchases in Shopify to the phone number that's been collected in order to show down to the cent how many purchases are coming out of that audience that's been collected."

• Link SMS subscribers to purchase data to measure campaign effectiveness.
• Use integration with platforms like Shopify for accurate ROI tracking.
• Optimize future campaigns based on ROI insights.

"We actually sync up with the existing TCPA language on an account level... we pull back the TCPA consent language and we just replicate it in a way that's clear and easy to read in the direct message."

• Include explicit, compliant consent language in your SMS opt-in messages.
• Sync with your SMS platform's existing TCPA consent language.
• Protect your brand by adhering to regulatory requirements.

"We can ask you, you know, what size shoe are you in the case of the sneaker drop... not only mark that person as subscribed but actually update them to match a particular segment or profile."

• Collect preference data through Instagram DM interactions.
• Update customer profiles in your CRM or marketing platform.
• Improve personalization and segmentation in your campaigns.

"When I engage with that post via comment, or it could be via story reply or a direct message, High Tide is picking up that automation and taking me through a private message that comes from the brand in the brand's voice that basically says like, 'Hey Jesse, thanks for your interest in this drop. We expect these products to go quickly. If you want to sign up for the list, reply back with your phone number.'"

• Automate Instagram DMs to prompt followers to join your SMS list.
• Engage followers with relevant posts to transition them into SMS subscribers.
• Use keyword-based triggers to initiate opt-in sequences.