Avoiding bad B2B email practices can improve your email marketing effectiveness.

'I've noticed... an increase of volume. But I'm seeing more like really silly bad stuff like no opt outs... That burns me up... it's disrespectful of recipient intelligence.'

Takeaway:

• Always include clear opt-outs in B2B emails.
• Avoid deceptive tactics like fake pre-existing relationships.
• Respect your recipients to build trust and engagement.

Standing out in crowded inboxes is essential for email marketing success.

'It is about brand association and recognition for users, a better connection to the relationships that they have in the inbox.'

Takeaway:

• BIMI helps your emails visually stand out with your brand logo.
• Enhances brand association and recognition among subscribers.
• Improves the chances of your emails being noticed and opened.

BIMI can play a role in combating email spoofing and increasing email security.

'To the degree that they need referential information to make good decisions, it's another qualified bit of information that would help them make that assessment.'

Takeaway:

• BIMI provides additional verification for mailbox providers.
• Helps prevent malicious actors from impersonating your brand.
• Enhances trustworthiness of your emails to recipients.

Email authentication is a prerequisite for BIMI and strengthens your email security.

'BIMI does leverage as part of its implementation DMARC... the process of implementing BIMI does create more security for use of those email authentication protocols.'

Takeaway:

• Implementing DMARC at full enforcement is required for BIMI.
• Strengthens email security by ensuring emails are properly authenticated.
• Helps mailbox providers identify legitimate emails from your brand.

Recognizing potential challenges in BIMI implementation can help in planning effectively.

'Prioritization is always tricky... any given digital marketer has to look at their resources and understand, you know, what the barriers might be.'

Takeaway:

• Implementing BIMI may require coordination across teams.
• Ensuring full DMARC enforcement can take time.
• Consider resource allocation and timeline in planning BIMI implementation.

Understanding why mailbox providers support BIMI can help marketers appreciate its value.

'This idea of adding brand logos to messages in a reliable scalable way is a great way to enrich the inbox experience for users.'

Takeaway:

• Mailbox providers see BIMI as enhancing user experience.
• BIMI helps in differentiating legitimate emails from spam.
• Increased adoption of BIMI can improve overall email ecosystem.

BIMI can lead to higher email engagement rates by making your emails more recognizable.

'In those studies, they could see 10 points or more of differential and increased engagement. So I think it's promising.'

Takeaway:

• Studies suggest BIMI can significantly increase engagement rates.
• A recognizable logo can encourage subscribers to open your emails.
• Increased engagement can lead to better campaign performance.

Understanding the steps to implement BIMI can make the process smoother for your organization.

'It's really three components... you have email authentication... you need a valid brand logo... and then you just need a BIMI text record in DNS.'

Takeaway:

• Ensure your email authentication (SPF, DKIM, DMARC) is at full enforcement.
• Obtain a valid SVG format of your brand logo.
• Publish a BIMI text record in your DNS to tie everything together.

Adopting BIMI now can give your brand an early advantage before it becomes commonplace.

'Now is the window to do it. You want to be an early adopter... you're at the front end where you're gonna get the best benefits in terms of standing out in the inbox and getting the engagement increase for your brand that's available.'

Takeaway:

• Early adopters can stand out in the inbox before BIMI becomes standard.
• Gain increased engagement by being among the first to implement BIMI.
• Seize the opportunity curve for maximum impact.

Implementing BIMI allows your brand logo to appear in your recipients' inboxes, enhancing brand recognition and trust.

'It's really a way that digital marketers can enhance and support that relationship with their recipients in these environments.'

Takeaway:

• BIMI displays your brand logo in the email avatar space, increasing brand visibility.
• Enhances brand recognition and can improve subscriber trust.
• Provides a richer inbox experience for your audience.