Establishing a routine for email list maintenance ensures your list remains healthy and engaged.

'So my love, set a date to review your email list after your re-engagement campaign is complete. Anyone who hasn't opened or clicked in the last 90 days should be deleted. It might feel scary at first, but remember this is about quality over quantity.'

Takeaway:

• Schedule regular reviews of your email list.
• Consistent maintenance improves engagement rates.
• Don't fear trimming your list; focus on quality.

Monitoring email metrics helps you understand and improve your email marketing strategy.

'You need to keep an eye on your metrics regularly. Check your open rates, check your click-through rates, check your unsubscribes. If you notice a dip in engagement, it might be time to switch up your content or re-evaluate your audience's needs.'

Takeaway:

• Metrics provide insights into subscriber engagement.
• Regular analysis helps identify areas for improvement.
• Adjusting strategies based on data leads to better results.

Consistently delivering value keeps your subscribers engaged and eager to hear from you.

'The best way to keep your list engaged is to consistently deliver value, whether it's a free resource, a quick tip, or a heartfelt story. Your subscribers should look forward to hearing from you. Keep your emails relevant and personalized.'

Takeaway:

• Provide valuable content that meets your subscribers' needs.
• Personalization enhances engagement.
• Regular, valuable emails build strong relationships.

Removing inactive subscribers strengthens your email marketing efforts and improves deliverability.

'Removing inactive subscribers is actually a really positive step. When you keep people on your list who are no longer interested, you're diluting the value of your efforts. A smaller, more engaged list is way more powerful than a large disengaged one.'

Takeaway:

• Enhances your open and click-through rates.
• Improves email deliverability by boosting sender reputation.
• Focuses your efforts on subscribers who care.

Diverse and creative re-engagement emails can recapture your subscribers' attention.

'One fun strategy is to choose your own adventure email. Ask your subscribers to pick what kind of content they want more of. Another idea is to send a special "We miss you" offer. You can also try a more personal approach. I've seen great success with an email that says something like "Are we breaking up?"'

Takeaway:

• Interactive emails encourage engagement.
• Special offers can entice inactive subscribers back.
• Playful subject lines grab attention.

Personalizing re-engagement emails increases the chances of re-engaging inactive subscribers.

'It's important to make these emails feel personal. Think must-read content or even just a friendly check-in. You want them to feel like they're missing out by not engaging with your emails.'

Takeaway:

• Personal touches make emails more appealing.
• Create a sense of FOMO to entice engagement.
• Personalized content can revive subscriber interest.

Running a re-engagement campaign gives inactive subscribers a chance to reconnect with your content.

'Now, once you have that list of inactive subscribers, it's tempting to just hit delete and remove them altogether. But I have to say, don't be like me. Try running a re-engagement campaign first. This is a series of emails designed to remind them why they signed up in the first place and get them interested again.'

Takeaway:

• Before deleting, attempt to re-engage inactive subscribers.
• Create a series of personalized emails to rekindle their interest.
• Re-engagement campaigns can recover potentially valuable subscribers.

Identifying and segmenting inactive subscribers is the first step towards re-engaging them or cleaning your list.

'The first thing I want you to think about is getting into a habit with it. Set aside time every quarter to review your email list data and metrics. Look at who hasn't opened an email in the last 90 days and segment them into a separate list for re-engagement.'

Takeaway:

• Review your email metrics regularly to identify inactive subscribers.
• Segment them into a separate list for targeted re-engagement efforts.
• Establish a routine to keep your list healthy.

Ignoring inactive subscribers can negatively impact your email deliverability and reputation as a sender.

'If you're consistently sending emails to inactive or uninterested subscribers, your engagement rates will tank. Email service providers like Gmail and Outlook notice when your open rates are low and they may start marking your emails as spam. And that's not just for the inactive subscribers, but even for the ones who are engaged.'

Takeaway:

• Low engagement rates can lead to your emails being marked as spam.
• This affects your ability to reach even your active subscribers.
• Regularly remove inactive subscribers to maintain high engagement rates.

Maintaining a clean email list is crucial for effective email marketing. If your emails aren't reaching engaged subscribers, you're wasting time and resources.

'Having a large email list doesn't automatically mean you're going to see results. In fact, it can sometimes have the opposite effect. Why? Because if you're consistently sending emails to inactive or uninterested subscribers, your engagement rates will tank.'

Takeaway:

• Keeping a clean list improves your open and click-through rates.
• Removing inactive subscribers prevents your emails from being marked as spam.
• A smaller, engaged list is more powerful than a large, disengaged one.