Achieving high conversion rates is a key goal for email marketers.

"And remember I had 141 people on the waitlist, right? By the end, I had made 141 sales. How did I do that? Well, I avoided this mistake. I shared the entire creative process with my email list."

Takeaway:

• Sharing your process can lead to higher conversion rates.
• Engaging subscribers increases the likelihood of them becoming customers.
• Transparent communication builds trust and loyalty.

Gathering feedback during development ensures your product aligns with your audience's needs.

"We wrote down all the modules we think need to be in this course. What do you think is missing? And I literally sent, you know, it was handwritten and I sent a picture."

Takeaway:

• Solicit feedback to improve your product.
• Use visual aids like images to engage subscribers.
• Adjust your product based on audience input.

Involving your audience in product creation can lead to more relevant products and higher sales.

"So then every single week, I would tell people about it. Hey, I know 141 people clicked they were interested. Here's what I'm doing this week."

Takeaway:

• Update your email list regularly on your product development.
• Ask for feedback to ensure your product meets their needs.
• Build a community feeling by involving subscribers in decisions.

Learning from successful brands like Disney can enhance your email marketing strategy.

"Disney is a great example of doing this. When they're launching a new movie, they do all sorts of behind the scenes content."

Takeaway:

• Adopt behind-the-scenes content to build anticipation.
• Share insights into your product development to engage your audience.
• Leverage storytelling to connect with subscribers.

Engaging your audience throughout your product creation process can significantly boost your sales and strengthen your relationship with your subscribers.

"And I'm like, no, what if this company had instead of working quietly, what if they just shared the entire process, you know, from 0 to 100 of this microphone, from, you know, thought process to creation, right?"

Takeaway:

• Engage your email subscribers by sharing your product development journey.
• Build excitement and anticipation by involving your audience in the creative process.
• Strengthen customer relationships, leading to higher sales.