While AI can streamline outreach, human oversight ensures messaging stays accurate and engaging.

'I think a lot of people are just like using like, you know, weird stuff at the beginning which led, you know, some weird stuff like going, going wild...But now it becomes better and that's scary to some extent.'

Takeaway:

• Monitor AI outputs to prevent off-brand or inappropriate messages.
• Combine AI efficiency with human judgment for optimal results.
• Recognize that AI is improving; staying involved ensures it enhances rather than hinders your campaigns.

AI technology has rapidly advanced, impacting how marketers personalize emails.

'The last time we reviewed AI like properly was probably like 2 years ago and 1 year ago...the technology has really changed, but I think the most important thing is, how do you really properly use the prompt?'

Takeaway:

• Stay updated on AI advancements to leverage new personalization opportunities.
• Focus on crafting effective prompts to guide AI in generating relevant content.
• Be cautious of AI tools producing 'weird stuff' without proper guidance.

AI can enhance email marketing efforts when used appropriately, avoiding impersonal or awkward messaging.

'Use AI with guidelines so that it's not running free and...unmanaged...we make these tears about awkward, yeah, but no, it can be a good tool.'

Takeaway:

• Implement AI tools with clear guidelines to maintain message quality.
• Avoid over-reliance on AI that can result in impersonal outreach.
• Regularly review AI-generated content to ensure it aligns with your brand voice.

Seamlessly transitioning between channels can enhance communication without overwhelming the prospect.

'You can almost like send like 5 minutes apart for those two channels, that'll be absolutely fine...people actually don't necessarily have that because they actually move to the channel when they want it.'

Takeaway:

• Don't hesitate to follow up via email shortly after a LinkedIn connection request.
• Prospects often switch between channels based on preference; you're not being pushy by reaching out.
• Ensure your messaging is consistent across platforms to maintain rapport.

Shorter messages are often recommended, but it's important to know if this holds true across different recipient seniority.

'We looked at that in the past...I know that the smaller the length of the message, the higher the reply rate.'

Takeaway:

• Keep emails concise to improve overall reply rates, regardless of recipient seniority.
• Be aware that there are exceptions; sometimes longer messages can perform well.
• Test different lengths to see what resonates best with your target audience.

Understanding when prospects are most likely to respond can improve the efficiency of your outreach campaigns.

'Basically, most of the reply will come on your first touch point, whether it's like LinkedIn or whether it's email.'

Takeaway:

• Prioritize making a strong impression in your initial outreach message.
• Tailor your first touchpoint based on the prospect's preferred platform.
• While follow-ups are important, invest effort in crafting an impactful first contact.

Balancing content sharing and direct outreach on LinkedIn can enhance credibility and maximize connection opportunities.

'The primary reason you're going to be posting on LinkedIn...what you are promoting content for is twofold. One, so that you have more trust signals on your profile when someone you reach out to checks you out. And luckily, you don't need a whole lot of posting to achieve that goal.'

Takeaway:

• Post a few times a week to build trust signals on your profile for prospects who check your activity.
• Engage with others' posts to strengthen your social selling index, allowing more connection requests.
• Focus more efforts on quality outreach rather than excessive content creation.

Subject lines play a critical role in email open rates; crafting them to feel personal yet not automated is essential.

'I will just basically give one word or two words. So that way it doesn't seem to automate it. Like most automation, try to do two fluffy words or like, you know, subject lines when one or two words. I try to always condense to just one or two words.'

Takeaway:

• Use concise subject lines of one or two words to appear more personal and less automated.
• Avoid buzzwords or marketing jargon that can signal automation.
• Keep the subject line directly related to the email's content to pique genuine interest.

Personalizing outreach increases response rates, especially when referencing content the prospect is passionate about but hasn't received widespread attention.

'If you were passionately talking about your, you know, big idea on a podcast that's not super well known, a lot of people may not have heard it. If you're the guy who spends time to listen and make a thoughtful comment on what they were saying, that tends to work really nice.'

Takeaway:

• Identify recent content shared by prospects that hasn't gained much traction for a more impactful personalization.
• Spend time understanding the prospect's ideas and reference them meaningfully in your outreach.
• Show genuine interest in their work to build rapport and stand out from automated messages.

Timing is crucial in outreach; knowing when a prospect is most receptive can significantly improve response rates.

'You could look at it where they recently hired in the role, that would be a very good indicator maybe if your customers tend to be new hires. Uh, you may also look if they're posting, uh, trying to recruit for a specific role they're hiring for.'

Takeaway:

• Leverage recent job changes as triggers to reach out to prospects when they're settling into new roles.
• Monitor prospects' LinkedIn activities, such as posting job openings, to identify potential needs your service can address.
• Adjust your outreach channel based on their activity level on LinkedIn.