Unexpected events can disrupt business; it's crucial to adapt your marketing plans accordingly.

"Whether your business was directly or indirectly affected by any of the Mother Nature events that occurred over the past year... what I want you to do is sit down, write out a plan, figure out exactly what your end-of-year marketing will look like."

Takeaway:

• Assess the impact of external events on your business.
• Adapt your marketing strategy to changing circumstances.
• Proactive planning helps mitigate unforeseen challenges.

Focusing efforts in the final quarter can significantly boost your business performance.

"For many businesses, whether you're seasonal or not, oftentimes this time of year results in a surge for the people who focus in on making sure they end the fourth quarter with a bang."

Takeaway:

• Concentrate on impactful marketing activities in Q4.
• Leverage the season to increase sales and engagement.
• Proactive efforts can lead to a surge in business performance.

A comprehensive marketing plan uses multiple channels to maximize reach and engagement.

"That should include social media, email marketing, attending events that are relevant to your business, whatever it is, this is the time to really get your head on about what to do for the new year."

Takeaway:

• Combine social media, email, and events in your marketing plan.
• Utilize multiple platforms to increase your brand's visibility.
• Strategic planning across channels enhances your marketing effectiveness.

With only 12 weeks left until the new year, immediate action is necessary to prepare effective marketing strategies.

"It may be hard to believe, but we're only 12 weeks from the beginning of 2025. Now is the time for you to put your end-of-year marketing plans in place."

Takeaway:

• Time is limited; start planning your marketing strategies now.
• Early preparation gives you a competitive edge.
• Use the last quarter to position your business for success in the new year.

Establishing expertise in your field can draw clients to you without aggressive marketing.

"When you position yourself as an expert, people get drawn to you, and that's gonna help you grow your business."

Takeaway:

• Share valuable knowledge to establish yourself as an authority.
• Create content that educates and informs your audience.
• An expert reputation leads to organic business growth.

Email marketing remains one of the most effective ways to reach your audience directly. Including it in your strategy is essential for success.

"Don't be sending emails that are there to sell, sell, sell. Send emails that are to educate. Let people know why they should be doing business with you by educating them, position yourself as the expert in your field."

Takeaway:

• Focus on educational content in your emails rather than hard selling.
• Positioning yourself as an expert attracts customers organically.
• Effective email marketing builds trust and strengthens relationships with your audience.

The last quarter is crucial for maximizing your marketing impact. Planning now ensures you don't miss out on opportunities.

"Let's talk about how you can prepare for the upcoming New Year with only 12 weeks to go until the end of 2024. Now, not later. Now is the time for you to put your end-of-year marketing plans in place."

Takeaway:

• Begin your end-of-year marketing planning now to maximize impact.
• Incorporate email marketing, social media, and relevant events into your strategy.
• A well-thought-out plan helps you finish the year strong.