In the world of email marketing, the initial excitement of launching a campaign can quickly wane if you're not keeping your subscribers engaged throughout the entire cycle. Mid-cycle marketing emails are crucial for maintaining momentum, nurturing relationships, and driving conversions. But how do you keep your campaigns engaging during this critical phase?
Here are some strategies, inspired by insights from "The Email Marketing Podcast," to help you keep your email campaigns fresh and engaging during the mid-cycle.
1. Share Client Wins and Case Studies
One effective way to keep your audience interested is by sharing client success stories and case studies. Highlighting real-world examples of how your products or services have made a difference can build credibility and generate excitement.
As Jenny Roth mentions:
"I recommend sending an email to your list at least twice each month with a client win outside of launch time when you're not launching during launch time, send at least 3 to 5 client win emails."
[The Email Marketing Podcast]
By regularly sharing client wins, you not only showcase the effectiveness of your offerings but also keep your content interesting and relatable.
2. Overcome Writer's Block to Keep Content Fresh
Maintaining a steady flow of engaging content can be challenging, especially when writer's block strikes. Overcoming this hurdle is essential to keep your mid-cycle emails compelling.
Jenny Roth offers valuable advice:
"The first thing that I do sometimes when I can't get the email out and I have to get the email out, my tried and true, the first thing I do is go pen to paper... Sometimes I think we just need to be reminded that we can work how we want to work."
[The Email Marketing Podcast]
Switching up your approach to writing can spark creativity and help you produce fresh content that resonates with your audience.
3. Handle Unsubscribes Positively
It's natural to feel disheartened when subscribers opt out of your emails, but it's important to maintain a positive outlook. Understanding that unsubscribes are a normal part of email marketing helps you focus on engaging the subscribers who are genuinely interested.
In Jenny Roth's words:
"When you show up to write emails, don't write from the energy of, oh my gosh, who's going to unsubscribe? Is this too much? Too long? Too short? Too many emails... Instead, when you write your emails... tell yourself I am writing for the one person who needs to hear this today."
[The Email Marketing Podcast]
Focusing on providing value to your engaged subscribers will make your content more authentic and impactful.
4. Use Urgency Strategically
Creating a sense of urgency can motivate subscribers to take action, but it's crucial to use this tactic thoughtfully, especially during the mid-cycle of your campaign.
Jenny Roth discusses the use of urgency:
"When you're using urgency, make sure it's clear, make sure it's real, and I do think there is a time and a place for a 24-hour, 48-hour pop-up sale... But I also think in today's world, what I've seen work better is giving your audience just a little more time."
[The Email Marketing Podcast]
Using urgency effectively means ensuring that your offers are genuine and that you're respectful of your subscribers' time and decision-making processes.
5. Engage with Personal Outreach
Mid-cycle is an excellent time to deepen relationships through personal outreach. This could include personalized emails, exclusive offers, or invitations to events.
In "Strategies to Fill Your Offer Before the Cart Opens," Jenny Roth emphasizes the power of personal invitations:
"You will be floored at how many people respond and be like. Yeah, yeah, I'd love to or hey, I can't right now, but I know someone who would I shared this with them."
[The Email Marketing Podcast]
Personal outreach can make your subscribers feel valued and more connected to your brand.
Conclusion
Keeping your email campaigns engaging during the mid-cycle is essential for sustained success. By sharing client wins, overcoming writer's block, handling unsubscribes positively, using urgency wisely, and engaging in personal outreach, you can maintain momentum and foster stronger relationships with your subscribers.
Remember, the goal is to provide consistent value and keep your audience excited about what you have to offer throughout your campaign.
