In the ever-evolving world of digital marketing, email remains one of the most effective channels for businesses to engage with their audience. Whether you're a seasoned marketer or just starting out, staying updated with the latest trends, strategies, and insights is crucial. One of the best ways to do this is by tuning into podcasts hosted by industry experts who share their knowledge and insider tips. Here are some top email marketing podcasts you should follow to gain valuable insights and keep your email campaigns ahead of the curve.
1. Email's Not Dead from Sinch Mailgun
Hosted by Eric and Jonathan, "Email's Not Dead" delves deep into the world of email marketing, delivering practical advice and expert insights in an engaging and conversational style.
Episode to Listen To:
S5 Ep 07 - Take that, rewind it back - Season Recap and Email Camp MessageMania
In this episode, Eric and Jonathan take a reflective journey through the past season, discussing the key topics they've covered and what they've learned. They also share their excitement for the upcoming Email Camp and MessageMania event, hinting at the future topics they are eager to explore.
One of the highlights of the episode is their discussion on deliverability and the importance of being proactive in email marketing practices. As Jonathan puts it:
"I think it's one of those things where when we look at that past, we look at the history, there was a lot of people reporting in throughout the past years what they had been doing and, and what they're emailing practices look like and, or, you know, what they were just doing and not improving on any practices when it comes to best practice type stuff. And, and I think that was, that was a yes, 100%."
[Email's Not Dead from Sinch Mailgun]
The episode also emphasizes the importance of keeping abreast with industry changes, such as email authentication protocols and policies implemented by major providers like Google and Yahoo.
Why You Should Listen:
"Email's Not Dead" offers a blend of technical know-how and strategic insights, making it a valuable resource for anyone looking to enhance their email marketing efforts. The hosts bring in experts from various fields, ensuring that listeners receive well-rounded and up-to-date information.
2. The Email Marketing Podcast
Hosted by Jenny Roth, "The Email Marketing Podcast" is dedicated to helping business owners build profitable email strategies based on relationships and authentic engagement.
Episode Highlights:
#30 - Send THIS email instead of a Black Friday Sale
In this timely episode, Jenny discusses an alternative approach to the traditional Black Friday sale. She proposes that coaches, course creators, and service providers consider sending a one-on-one offer flash sale email in exchange for testimonials or case studies, rather than competing with the saturated market of Black Friday promotions.
She outlines a clear strategy:
"You're going to send one email and it's gonna be a flash sale on your one-on-one offer... in exchange for a case study, testimonial, or being able to share some part of this offer on your podcast."
[The Email Marketing Podcast]
#29 - My current marketing strategy as a solopreneur (emails & more!)
Jenny provides an inside look into her own marketing strategy as a solopreneur, sharing how she structures her week and balances content creation with client work. She emphasizes the importance of consistency and setting aside dedicated time for marketing activities, which can inspire listeners to refine their own strategies.
#28 - My email-only launch debrief! (How many emails, results, what worked & what didn't!)
In this candid episode, Jenny shares the results of her email-only launch for her $4,000 done-for-you sales page copywriting offer. She sent 35 emails over nine days and discusses the challenges, successes, and lessons learned from this experience. Her transparency provides valuable insights into launching and promoting services via email.
Why You Should Listen:
Jenny Roth's podcast is a treasure trove for solopreneurs and small business owners who want to build authentic relationships through email marketing. Her practical tips and real-life examples offer actionable advice that listeners can apply to their own businesses.
3. Email After Hours: The Podcast for Email Senders
Hosted by industry veterans Guy Hanson and Danielle Gallant, "Email After Hours" explores the latest trends, challenges, and best practices in email marketing, providing in-depth discussions with experts from around the world.
Episodes to Check Out:
Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss
This episode features Marcel Becker, Senior Director of Product Management at Yahoo, who discusses the new bulk sender requirements introduced by Gmail and Yahoo. The conversation addresses common misconceptions and offers clarity on the new policies.
Key takeaway:
"We need to make the necessary steps into the right direction to make this more secure and trusted specifically for our mutual customers. So I would say expect more."
[Email After Hours: The Podcast for Email Senders]
5 Stats Email Marketers Need to See in 2024
In this episode, the hosts discuss the latest statistics from the "State of Email 2024" report. They delve into topics such as email volumes, spam complaint rates, open rates, click rates, and unsubscribe rates. The conversation provides valuable insights into how marketers can adapt their strategies based on these trends.
How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications
As artificial intelligence becomes more integrated into email marketing, this episode explores both the opportunities and challenges it presents. The discussion covers how AI can be used to boost deliverability and engagement but also addresses concerns about recipient trust and the potential for AI-generated content to impact deliverability negatively.
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
Featuring Nicholas Greatrex, Chief Marketing Officer for TFG Brands London, this episode examines how to deliver personalized email experiences across multiple brands. Nicholas shares his approach to personalization, the use of AI in email marketing, and strategies for building customer loyalty without traditional loyalty programs.
Why You Should Listen:
"Email After Hours" offers deep dives into complex topics affecting email marketers today. With expert guests and thorough analyses, the podcast helps listeners navigate the ever-changing landscape of email marketing.
Conclusion
Staying informed and adapting to the latest developments in email marketing is essential for success. These podcasts provide insider tips, expert advice, and real-world examples that can help you enhance your email marketing strategies. By subscribing to these shows, you'll be better equipped to create effective campaigns, engage your audience, and achieve your marketing goals.
Whether you're looking to implement new strategies, understand industry changes, or gain inspiration from seasoned professionals, these podcasts are invaluable resources. Tune in, take notes, and watch your email marketing efforts reach new heights.
